Duyff International Debuts New Travel Awards Card
Duyff International has launched a incentive travel gift card for corporate incentive and recognition programs...
P&I Postscript
BEST WESTERN: is teaming up with Nickelodeon to offer a $50 collectible The Fairly OddParents Best Western Travel Card to members of its Gold Crown Club International loyalty program who stay six nights through Aug. 12. ...
JetBlue Uses 'Simpsons' Sweeps as Reward
JetBlue Airways is kicking off its partnership with “The Simpsons Movie” with a sweepstakes overlay for loyalty program members and an unusual tie to the characters’ hometown...
Loyalty Programs Drive Incremental Sales: Study
Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found....
Norwood Switches Rebates for Rewards Program
Norwood Promotional Products is phasing out its points-for-purchase rewards program, and instead will replace it with a new rebate offering. ...
Blackhawk Network Launches Gift Card for MLB.Com
Blackhawk Network, a provider of third-party gift cards in the U.S. and Canada, has formed an exclusive agreement to launch the first Major League Baseball gift card for use at the league’s Web site. ...
P&I Postscript
DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year...
Red Robin, Baskin-Robbins Partner for Casper DVD Release
A number of big brands are readying promotions tied to the Aug. 21 DVD release of “Casper’s Scare School.” ...
Rockler Launches Loyalty Program
Rockler Woodworking and Hardware Inc. has launched its first loyalty program....
Albertsons Stores Abandon Loyalty Card
Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest...
Frequent-Shopper Data Improves Direct-Mail Offers: Valassis
Using data from frequent shopper programs to target direct-mail offers can boost sales nearly 26%, according to research from direct-mail and FSI giant Valassis....
American Airlines Rolls Out AAdvantage Milestones E-Magazine
American Airlines has launched a new e-magazine meant to engage and connect its millions of loyalty program members with an online community....
AmEx Forms Three Levels of Rewards
American Express has revamped its rewards program to create three levels of membership. ...
PromoCard Services Offers marketers Customizable Music Download Web Site
Jumping on the music download bandwagon, PromoCard Services, a leader in stored value card promotions, has launched a Web site that enables marketers to customize their own online digital music offerings with their own brand identities....
P&I Postscripts
JETBLUE AIRWAYS CORP.: is celebrating its fifth year of the TrueBlue program, the low-cost carrier’s customer loyalty offering...
MasterCard Rewards Debit Users with Sweepstakes
MasterCard is giving women 1,000 reasons to treat themselves with a new sweepstakes that encourages cardholders to use their debit cards....
Domino’s Incentive Offers Movie Download Trial
Domino’s Pizza is incenting trial of its online ordering service with an offer for free movie downloads....
Scott Contest Shares Moms’ Advice
Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members....
Visa Cardholders Can Earn Free Meals at Burger King
Loyalty pays off this summer for Visa cardholders who like to eat at Burger King....
Comcast, Cablevision Expand CD Premiums
Cable TV and telecommunications company Comcast has expanded its use of CD premiums to target new residents...
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