IdeaEdge to Develop Social Network Gift Card
IdeaEdge, Inc., a developer of prepaid gift card programs, is expanding its offerings using social networks to encourage groups of people to contribute to one gift card....
U.S. Bank, Anheuser-Busch, Team Up for Rewards Card
U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise...
Baseball Fans Score Deal at Detroit Marriott Hotels
Detroit Tigers fans and out-of-state visitors rooting for their home teams at Comerica Park can strike good deals by staying at downtown Detroit Marriott hotels....
Postscripts
BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide. ...
Sprint Gears Up NASCAR Tix Giveaway
Sprint is running a major customer appreciation campaign, offering more than 30,000 free tickets to NASCAR events around a Sprint-sponsored race on May 15-17....
Land O Lakes to End Rewards Program
Land O Lakes is ending its Real Rewards program after less than a year. The company said it plans to shift gears after launching the test program, which offers prizes based on purchases of Land O Lakes products. The program, which launched last July, runs through mid June. ...
Chockstone Spawns SingleSwipe Loyalty Play
Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards....
Gift Card Packaging Drive Card Purchases
Consumers are more likely to buy gift cards that come with free packaging to enhance the gift experience, a recent survey found....
Bon-Ton Swaps Coupons for Clothes
Bon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive. Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated. ...
Leverage Offers Gift Cards Tied to NCAA Tourney
As teams advanced through the National Collegiate Athletic Association Men’s Basketball Tournament brackets, Leverage Inc. has been offering free gift cards in graduating values for active LeverageCard.com users....
Cheapflights.com Launches Special Deals for Baseball Fans
Cheapflights.com is playing off spring baseball fever to encourage fans to follow their home teams on road trips against key rivals in classic ballparks throughout the season....
Postscripts
WALGREENS: is offering free refills on inject printer cartridges today at any of its more than 3,000 locations nationwide. The incentive lets customers try out the retailer’s printer cartridge refill service for free as it continues to rollout to 4,500 stores by yearend. ...
Dr Pepper Pledges Free Pop if Axl Rose Puts Out
Dr Pepper is prodding pop icon Axl Rose to release his long-awaited recording, titled “Chinese Democracy,” with a promise to give everyone in America a free Dr. Pepper if he comes through this year....
Starbucks Creates New Customer Experience
Starbucks is making a series of changes at its stores in an effort to transform the customer experience and perk up sales....
Dreyer’s Offers CDs with In-Store Purchase
Dreyer’s Grand Ice Cream is pushing sales of its Slow Churned Light Ice Cream with a gift with purchase offer for a free CD....
Miller Ties Rewards to Ad Campaign
Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign....
Hershey’s Adds Rewards to Earnhardt-Branded Bars
Hershey’s is paying homage to NASCAR legend Dale Earnhardt with collector’s edition Hershey’s and Kit Kat candy bars, and is incenting fans to buy them with a rewards overlay....
Harrah’s Expands Total Rewards Program
Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program....
RecycleBank Rewards Recycling with Gift Cards, Coupons
It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across....
Vesdia Names Holmquist as CMO
Loyalty firm Vesdia has named Lars Holmquist as chief marketing officer, a new post....
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