Holiday Gift Cards Spending Jumps 25%
A record $35 billion is expected to spent on gift cards this holiday season, a 25% jump over the $27.8 billion spent last year, a recent survey found....
Nextar Launches New MP3 Player with Music Giveaway
Portable electronics maker Nextar today launches a new 4 GB MP3/ MP4 player with a promotion that offers 10 free music downloads to buyers....
Postscript
BUDGET RENT A CAR: has teamed up with Dunkin’ Donuts to offer customers free coffee with car rentals. ...
Dr Pepper Builds Share Among Hispanics
Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products....
American Airlines Shareholder Suggests Spinning Off Loyalty Program
One of American Airlines largest shareholders is urging the company to spin off its loyalty program to boost shareholder value....
Live from The Motivation Show: Rymax Marketing Rolls Out Gift Card Division
Rymax Marketing Services, Inc. is taking advantage of the popularity of gift cards by launching its own gift card division...
Live from The Motivation Show: CoinStar Tests ‘Financial Services’ Kiosk
CoinStar is testing financial services kiosks that let people buy prepaid gift cards or e-certificates with a swipe of their debit card or with cash. ...
Live from Promo Live: Levi’s Sales Jump 13% in Music Promo
Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion. ...
Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers
Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under....
Best Western Revs NASACR Loyalty Package
Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6...
Borders Beefs Up Loyalty Program with Perks
Borders has rolled out a new option to reward its loyalty program members....
Live from Promo Live: Dairy Queen Builds Loyalty with Innovative Promotions
Dairy Queen has a loyal customer base. But the company isn’t taking it for granted....
Hampton Hotels Holds College Football Sweeps
Hampton Inn & Suites is incenting college football fans with a shot at season tickets when they book a room online...
American Greetings Brings Gift Card Mall to Stores
American Greetings Corp. is adding a gift card mall to its stores....
Loyalty Lab Ups Greenberg to President
Loyalty Lab has named Michael Greenberg president, a new position....
P&I Postscripts
FOLGERS: is offering free samples of its Gourmet Selections coffee by mail. ...
Denny’s Teams with My Coke Rewards
Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program....
Best Western Ties Instant-Win Game to Loyalty
Best Western is out with an instant-win game designed to boost membership of its loyalty program....
Apple Tests Album-Specific iTunes Cards in Stores
Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall....
Coors Returns its Silver Ticket Program
Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster...
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