Postscripts
WENDY’S: is rolling out new Kids Meal premiums based on Screenlife, LLC’s Scene It...
Denny’s Brings Back Birthday Meal Program in Arizona
Denny’s Arizona-area restaurants are renewing an old-time favorite—the company’s birthday meal program—to reward loyalty customers and boost sales....
Chrysler Offers Fixed Gas Prices with Auto Deals
Chrysler is offering car buyers fixed prices at the gas pump for the next three years if they purchase a new car through June 2...
New Products, Offers Abound at NYIRR Show
Exhibitors were pushing their new products last week at the New York Incentives Rewards & Recognition Show with a focus on customization and indulgence...
American Express Offers ‘Spring Fling’ Gift Card Promo
American Express launched its third in-store promotion last week, offering customers a freebie if they buy two gift cards...
Best Western Celebrates Loyalty with Anniversary Contest, Sweeps
Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000...
Golf Score Drives Special Wachovia Savings Rate
Wachovia customers can thank golfer Anthony Kim and his record 16 under par score in the recent Wachovia Tournament for a short-term interest rate boost in special savings accounts...
Postscripts: May 14
MCDONALD’S: has rolled out its latest Happy Meal premium toys this time tied to Warner Bros. Pictures' and Village Roadshow Pictures' live action film, “Speed Racer.” The collection includes ...
Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons
Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches....
Delta Starts Rewards Program for Fidelity Investors
Delta Air Lines and Fidelity Investments are launching a new mileage rewards program for investors opening new, non-retirement brokerage accounts with Fidelity...
Retailers Go After Economic Stimulus Rebate Dollars
Retailers want a big chunk of the economic stimulus rebate checks that began mailing this week, and they are offering lucrative incentives to bring people into stores...
Best Western Lures Harley Riders with Rewards
Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts...
California Pizza Kitchen Rolls Out Thank You Program
California Pizza Kitchen, Inc. is thanking customers for their patronage with a new program that offers giveaways ranging from meal discounts to cash prizes...
American Express Creates Cardmember Travel Site
American Express has launched a Web site intended as a community where cardmembers can share their travel experiences...
Barilla Teams Up with Scholastic for Book Offer
Barilla has partnered with children’s book publisher Scholastic for a free book with the purchase of Piccolini pasta, a new product just for kids...
Postscripts
UNO CHICAGO GRILL: is offering special incentives in its restaurants tied to Mother’s Day. Participating locations will distribute holiday coloring cards and crayons ...
Correction
In the April 16 issue of Promo P&I’s article “Promotional Product Sales Hit Record at $19.8 Billion...
Coalition Asks BK to Pull Toy Premiums
Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”...
McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show...
Promotional Products Sales Hits Record at $19.6 Billion
Sales of promotional products rose 5.4% to from $18.6 billion in 2006 to $19.6 billion in 2007, a new record, according to The Advertising Specialty Institute (ASI)....
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