Promo Sourcebook

Washington Mutual Offers Fox Entertainment Rewards Card 

Twentieth Century Fox Licensing and Merchandising and Washington Mutual are collaborating on a Fox Entertainment Rewards card to offer access to entertainment-specific goods...

Postscripts 

Chick-fil-a is giving away free sandwiches to customers who visit its restaurants wearing any type of cow-related apparel on July 11...

Daytona Win for Coke Driver Means Free Zero 

Coca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5....

Hilton HHonors Offers Free Concert Tickets to Thank Members 

Hilton Hotels Corp. is rewarding members of its loyalty program with free concerts for qualifying hotel stays this summer...

Good Housekeeping Rewards Readers with Cash Back Awards 

Good Housekeeping is the latest consumer magazine to roll out a new incentive program, which rewards loyal readers with cash back for online purchases...

Promotional Product Sales Peak at $19.5 Billion: Study 

Distributor sales of promotional products hit a new peak in 2007, growing 3.5% to $19.4 billion for the year compared to sales of $18.8 billion last year....

American Express Revamps Golf Site, Adds Experiences 

American Express recently relaunched its Members Clubhouse Web site as part of an effort to build its profile among cardholders who are linksters...

AMC Rolls out Personalized Gift Cards 

AMC Entertainment is out with a new gift card offering that lets people personalize the cards with photos, images or messages...

Chase Makes Match with USTA Rewards Card 

Chase Care Services is teaming up with the United States Tennis Association to issue a branded Visa signature rewards card...

Postscripts 

JACK IN THE BOX: restaurants are giving away free tacos to people who show cashiers a gas receipt. The fast food chain will distribute...

Sears/Rite Aid Offer Gas Incentives to Boost Sales 

Thanks to sky-high gas prices and a tight economy, retailers are using free gasoline as incentives to boost sales. Sears Holdings Corp. is offering $75 Shell gas cards to customers who spend ...

Credit Cards Offering Rewards May be Less Than Satisfying: Survey 

Tight restrictions and confusing rules hamper many credit card holders from reaping their rewards, a recent study found...

Parenting Magazine Offers Cash Back with Online Rewards Program 

Parenting Magazine has rolled out a new incentive program that rewards subscribers with cash back for online purchases...

Kimpton Hotels Cover Airline Baggage Costs 

Travelers who incur airline baggage fees on vacation departure flights can recoup some of that cost on arrival if their final destination is at a Kimpton Hotel...

Six Flags Floats Buy-One Get-One-Free Admission Deal 

As the price of gas keeps rising with the temperature, Six Flags America is offering a buy-one, get-one-free deal on admissions at most of its regional theme parks through July...

Postscripts 

MCDONALD’S: is linking its latest Happy Meal toy premiums to DreamWorks Animation SKG, Inc.’s “Kung Fun Panda film. SEASTONE: a specialty gift card packaging provider is teaming up with Walt Disney to launch the Walt Disney Collection for gift card packaging...

SC Johnson Issues Warning of Fake Consumer Rewards Program 

SC Johnson, the maker of popular households products as Glade and Windex, warned customers this month about a bank check scam that asks people to reveal personal data to enroll in a fake rewards program....

Stop & Shop Runs 10% Discount to Boost Business 

Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will....

Wyndham Boosts Rewards Program with New Name, Sweeps 

Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings....

Hilton Auctions A Trip to the Tony Awards 

Members of Hilton’s HHonors loyalty program had an opportunity to spend their points in an auction to win a trip to the Tony Awards in New York City and designate a charity to receive the money from the winning bid...

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