Promo Sourcebook

TGI Friday’s Gives Bonuses for Buying Gift Cards 

TGI Friday's is enticing consumers to buy its gift cards as holiday gifts. The company is giving a $5 Bonus Bites card—which can be used for purchases at its restaurants—for every $25 spent on Friday’s gift cards through Jan. 4....

P&I Postscript 

RYMAX MARKETING SERVICES: a national manufacturer’s representative in the incentive industry, has formed an exclusive partnership with Warrantech...

Starbucks, Krispy Kreme Give Freebies to Voters 

Voting may be a privilege and a civic duty, but this year it can also be delicious. ...

Eat At Domino’s, Win a Trip on Northwest Airlines 

Ordering a Domino’s Oven-Baked Sandwich online in the next week could translate into a free trip on Northwest Airlines...

Kids Turn Chick-fil-A Premiums into a Space Station 

Chick-fil-A has partnered with the Kennedy Space Center Visitor Complex for the first time to create four different Kid’s Meal premiums, that when put together create a space station...

Euro RSCG Discovery Group Hires Marketing Director 

Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately...

Continental Airlines Drops Bag Fee for Chase Cardholders 

In an incentive bucking the recent establishment of baggage fees among the major airlines, Continental Airlines is waiving the fee on a passenger’s first checked bag for Continental Chase credit and debit cardholders...

AirTrans Airways Extends Deal with Hertz 

AirTrans Airways has signed a three-year deal with Hertz Corp. that enables frequent flyers to continue scoring points with their car rentals...

P&I Postscript 

SAFEWAY: has expanded its PowerPump Rewards Program, making every Safeway fuel station part of the program...

A World Series Stolen Base Means Free Tacos 

It didn’t take long for Taco Bell to have to live up to its promise to give free tacos to anyone who wants one if a World Series player stole a base....

Stolen Base at World Series Means Free Tacos for All 

Taco Bell is playing up its sponsorship of Major League Baseball with a replay of a promo that will give everyone in the U.S. a free taco if a player in the upcoming World Series steals a base...

Ed McMahon Rapping for FreeCreditReport.com 

FreeCreditReport.com is targeting older consumers online with the debut of former “Tonight Show” personality Ed McMahon telling his personal story of bad credit woes with rap lyrics in viral videos...

Redenbacher Popcorn Pushes Rebate Promo with TV Spots 

ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series...

Hilton and Martell Pair for Exclusive Auction 

Hilton Hotels has partnered with cognac maker Martell in an auction that allows loyalty members to bid points for the “ultimate Martell experience.”...

Citibank Sweeps Aims to Draw New Customers 

Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points...

Automaker Incentive Costs Show Annual Rise, Monthly Drop: Report 

The average cost of automaker incentives was $2,801 per vehicle sold in September, representing an 18% increase, $444 higher than the average cost in September 2007, according to a report from Edmunds.com...

Postscripts 

T.G.I. FRIDAY’S: restaurants have added another incentive to boost membership of its Give Me More Stripes Program...

Cheerios Offers Books by the Bowlful 

For the seventh year running, General Mills’ Cheerios brand will make reading a part of kids’ daily nutritional requirements with its “Spoonfuls of Stories” promotion...

Gas Card Supplier Offers ‘Tank Support’ to Vets 

Gift card retailer and program manager SVM is offering buyers a chance to donate gasoline gift cards to current veterans of the U.S. armed forces, to help take the sting out of gas prices in the civilian world...

Hostess to Visit Sweeps Contestants Homes on Halloween Night 

In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner...

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