Brookstone Swaps Sharper Image Gift Cards for Discounts
Brookstone is accepting Sharper Image gift cards and gift certificates in exchange for a 25% savings at its stores. ...
Hostess Runs Contest Tied to "Bee Movie" DVD Release
Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer...
PetSmart Offers Pet Portrait Loyalty Credit Card
PetSmart is tapping into the emotional appeal of its PetPerks Visa Card by letting customers put the mug of their favorite dog or cat on it....
Rewards Don’t Buy Loyalty: Study
Rewards programs may draw some return business, but developing truly loyal customers requires more than special offers....
American Express Incentive Services Names Harris as VP of Marketing
American Express Incentive Services has named Matt Harris as vice president of marketing. ...
ASI Ups Curry to SVP of Marketing
The Advertising Specialty Institute has promoted Susanne Curry to senior vice president of marketing....
ABC Offers Tissues to Plug Oprah Series
Anticipating that the series will be a tearjerker, ABC is inserting tissue packets in this week’s TV Guide to help hype a new Oprah reality series and its hit companion “Extreme Makeover.”...
Alltel Observes Daytona 500 Win with Free Minutes
Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota....
AirTran Airways Drives Loyalty with ‘Pit Crew’ Service, Contest
AirTran Airways has found a unique way to reward travelers for their loyalty. Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New York and assisted travelers with luggage to push people through the check-in lines faster. ...
Red Lion Offers Bonus Points in Leap Year Promotion
Red Lion Hotels are hyping a leap year promotion offering bonus points to loyalty program members who make reservations for Feb. 29....
Bank of America Expands NASCAR Banking Program
Bank of America is revving its NASCAR RacePoints rewards program with more access to drivers for customers who carry bankcards, credit cards or checks bearing the NASCAR logo or drivers’ images....
Rymax Marketing Partners with Skullcandy for Incentive Products
Rymax Marketing Services has teamed up with Skullcandy, an audio products manufacturer, to produce specialty items for the incentive industry targeting 18- to 35-year olds....
JetBlue Celebrates Birthday with 800 Free Roundtrips
JetBlue Airways Corp. is celebrating its eighth birthday by offering its loyal customers a present: 800 free roundtrip flights in exchange for names to help build its program....
Value Comes in Coupon Clipping: Survey
Coupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found....
McDonald’s, Sam Adam’s Gain in Customer Loyalty: Survey
When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers....
Postscripts
BURGER KING: has teamed up with 4Kids Entertainment to launch a global partnership to develop kids’ meal premiums based on Monster Jam, a touring monster truck property. ...
Hasbro Gives Rewards in Exchange for Purchases
Hasbro is driving sales of its toys and games with a limited-time promotion designed to reward customers for their purchases....
Pizza Hut Pushes 'Snap for Rewards' Promotion
Pizza Hut is offering premiums for taking snapshots with their cell phones....
Cheerios Offers Books As in-Pack Premiums
General Mills is using books as premiums to boost cereal sales. Under the promotion, Cheerios is putting 5 million children’s books inside boxes of its cereal. ...
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