Chockstone Spawns SingleSwipe Loyalty Play
Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards....
Gift Card Packaging Drive Card Purchases
Consumers are more likely to buy gift cards that come with free packaging to enhance the gift experience, a recent survey found....
Bon-Ton Swaps Coupons for Clothes
Bon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive. Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated. ...
Leverage Offers Gift Cards Tied to NCAA Tourney
As teams advanced through the National Collegiate Athletic Association Men’s Basketball Tournament brackets, Leverage Inc. has been offering free gift cards in graduating values for active LeverageCard.com users....
Cheapflights.com Launches Special Deals for Baseball Fans
Cheapflights.com is playing off spring baseball fever to encourage fans to follow their home teams on road trips against key rivals in classic ballparks throughout the season....
Postscripts
WALGREENS: is offering free refills on inject printer cartridges today at any of its more than 3,000 locations nationwide. The incentive lets customers try out the retailer’s printer cartridge refill service for free as it continues to rollout to 4,500 stores by yearend. ...
Dr Pepper Pledges Free Pop if Axl Rose Puts Out
Dr Pepper is prodding pop icon Axl Rose to release his long-awaited recording, titled “Chinese Democracy,” with a promise to give everyone in America a free Dr. Pepper if he comes through this year....
Starbucks Creates New Customer Experience
Starbucks is making a series of changes at its stores in an effort to transform the customer experience and perk up sales....
Dreyer’s Offers CDs with In-Store Purchase
Dreyer’s Grand Ice Cream is pushing sales of its Slow Churned Light Ice Cream with a gift with purchase offer for a free CD....
Miller Ties Rewards to Ad Campaign
Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign....
Hershey’s Adds Rewards to Earnhardt-Branded Bars
Hershey’s is paying homage to NASCAR legend Dale Earnhardt with collector’s edition Hershey’s and Kit Kat candy bars, and is incenting fans to buy them with a rewards overlay....
Harrah’s Expands Total Rewards Program
Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program....
RecycleBank Rewards Recycling with Gift Cards, Coupons
It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across....
Vesdia Names Holmquist as CMO
Loyalty firm Vesdia has named Lars Holmquist as chief marketing officer, a new post....
Budget Offers ‘Snow Birds’ Rental Breaks
Budget Rent A Car is taking advantage of seasonal human migration patterns to relocate its car fleet by offering deep rental discounts....
Postscripts
SIMON PROPERTY GROUP’S: Gift Card Program has received the distinction of Best in Category in the Retail Gift Card Program category at the 2008 Prepaid Card Expo in Las Vegas....
Sharper Image Accepts Gift Card Again, But with Stiff Rules
The Sharper Image is back to accepting gift cards, following its Chapter 11 bankruptcy filing last month. But the chain has added some stiff rules to its redemption policy....
Loop’d Network Starts Ski Community with Giveaways
Loop’d Network is launching an online ski community with a series of monthly giveaways of autographed gear from an X Games star....
Mrs. Fields Cookies Offers Sweet Corporate Gifts: Q&A
Nothing says ‘thank you’ like a fresh-baked cookie. That’s part of Mrs. Fields Cookies’ bread and butter, a firm that has been offering a corporate gifting program for employee rewards for the last 13 years. Since 2005, sales have increased about 50%. ...
Tivo Terminates Rewards Program
TiVo is ending is TiVo Rewards program in May. The company, which posted the notice on its Web site, said that through surveys it “discovered new and different ways to involve our fans and keep them more connected to TiVo and other TiVo customers.” ...
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