Promo Sourcebook

Hyundai Enhances Consumer Protection Initiative 

Hyundai Motor America is expanding the parameters of its innovative consumer protection plan with a variation on the theme that enables a 90-day payment relief benefit if a Hyundai purchaser loses a job involuntarily....

Citi Rolls out Gift Card Design Contest 

Citi has launched a gift card design contest....

Staples Promotional Products CEO to Retire 

Roger Henry, the CEO of Staples Promotional Products, is retiring after nearly three decades with the company....

Postscripts 

DENNY’S: restaurants are giving members of its Real Breakfast Club an extra incentive to visit. Members this week received three coupons for free breakfast and lunch with the purchase of a meal. ...

Kraft Singles Launches Yearlong "Smiles" Campaign  

Kraft Singles is kicking off its new, yearlong “Smiles Under a Single” campaign and is supporting the effort with free grilled cheese sandwiches....

Postscripts: February 11 

Burger King global Kids Meal premium promotion, Kashi has joined Recyclebank online rewards program, PPAI has added a new member to its lobbying team, Carlson Marketing Worldwide has named Jeff Balagna as president and CEO...

Dunkin' Donuts Rewards NY Commuters with Gift Cards  

Dunkin’ Donuts is slated to hit the streets of New York rewarding loyal customers for their patronage with gift cards....

Kellogg Hires Rivet for New Pop-Tarts’ Loyalty Program 

Kellogg has named Rivet Chicago and Rivet Toronto to handle developing a new loyalty program for Pop-Tarts, it’s first....

Mars Discounts Super Bowl Teams M&Ms 

Mars Direct is giving National Football League fans a break when they order M&Ms branded with the logos of the Pittsburgh Steelers or Arizona Cardinals....

McFarlane Toys Rolls Out Halo Points Rewards Program 

McFarlane Toys is rewarding die-hard “Halo” action-figure collectors for their loyalty with a new rewards program that lets people collect UPC codes for prizes....

American Express Offers Card Members Fashion Week Perks 

American Express is offering platinum and gold card members a bird’s eye view of events during the upcoming Mercedes-Benz Fashion Week next month, along with a chance to gain first-hand insight from top designers....

Sam’s Club Boosts Membership with Gift Card Offer 

In a weak economy, retailers are pulling out all the stops to draw shoppers in to their stores. And Sam’s Club is no exception. ...

Mercedes-Benz Loyalty Rewards Keep Rolling 

Mercedes-Benz Club of America will continue its loyalty reward program through the current year, offering a $1,500 reward for buying a Mercedes-Benz vehicle....

Hilton Hotels Ties Bookings to Sweepstakes  

Hilton Hotels & Resorts is rewarding guests who travel with their pets a chance to win a family vacation. It’s the latest incentive by the hotel chain to promote its pet friendly program. ...

P&I Postscripts 

COCA-COLA: signed a non-alcoholic beverage sponsorship deal with RecycleBank, a rewards program that motivates people to recycle. ...

Subway Offers DanceDanceRevolution Premiums 

Video gamer Konami has teamed up with Subway Restaurants to give away merchandise tied to its best-selling, get-up-and-move video game...

Burger King Incentive Offers $1,000 Amazon Gift Cards 

Burger King Corp. is offering an incentive to customers who use their Visa cards at its restaurants....

Budweiser Re-Ups for Military Tribute at Theme Parks 

Budweiser has extended a program in tribute to members of the U.S. military that provides service personnel and their families free admission to most Worlds of Discovery theme parks...

Rymax Hires Senior Director of Solution Sales 

Rymax Marketing Services, Inc. has hired Paul Gordon as senior director of solution sales. ...

P&I Postscripts 

PROMOWORKS: the promotional marketing services firm, will be featured in an episode of “Eye On America”...

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