Using Technology to Improve Incentive Programs
One of the few marketing categories that traditionally do well during a downturn is the incentive business...
Boundless Network Acquires Venture Marketing
Boundless Network, a branded merchandise distributor, has acquired Venture Marketing, a 15-year-old promotional products distributor with offices in Virginia and Milwaukee, WI...
ASI Names Hain as VP Member Services and Support
The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position...
P&I Postscripts
BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones...
Upromise Offers $10,000 for College Tuition in Video Contest
Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students ...
Miller Loyalty Program Grows to 150,000, Baseball Rewards Added
With about a year under its belt with a new loyalty program, Miller High Life is launching a fresh volley of promotions and has added a new reward category to its loyalty program: baseball-themed merchandise....
Tropicana Incentive Helps Preserve Rainforests
Tropicana, the company that grinds its orange rinds into animal feed, is playing to American’s green sensibilities by encouraging people to purchase its products to help protect endangered rainforests....
Getting the ROI on Incentive Programs
It isn’t another buzzword. Not in this Great Recession. It’s more like a buzz saw and all businesses had better know how to handle it....
Amtrack Pairs Loyalty Rewards with National Train Day Events
For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel....
MaggieMoo’s Offers Tax Filers a Free Scoop
Customers who find that Tax Day leaves a bitter taste will be able to lick that problem this April 15 if they’re near a participating store in the MaggieMoo’s Ice Cream & Treatery chain. ...
P&I Postscripts
RYMAX MARKETING SERVICES: a provider of merchandise to the incentive industry, has signed an exclusive partnership to offer Philip Stein watches and wine wands....
Ready-to-Eat Cereal Most Clipped E-Coupon
The most popular coupons printed last month were for ready-to-eat cereal....
American Express Will Pay Customers to Leave
Call it an anti-promotion: In an attempt to eliminate some low-spending customers from its cardholder roster, American Express Co. has announced it is offering to pay some holders to close their accounts....
Sears Helps Customers Complete Rebate Forms
Over the years, there have been many problems with rebates, the least of which have been the complicated, time-sensitive paperwork consumers are required to complete before they receive their rebate check....
Sprint Boosts Referral Reward for March
Wireless carrier Sprint has energized its Referral Rewards incentive program with a limited time offer, beefing up the credit given to subscribers who encourage friends to sign on to the service....
Coupon Use Gains Strength
Coupons are proving a powerful incentive for consumers struggling to make ends meet in a weak economy....
Intercontinental Hotel Opens Online Gathering Place for Loyalty Members
The Intercontinental Hotel Group has created a central online gathering place for its 40 million loyalty members....
P&I Postscript
RED MANGO: a purveyor of nonfat frozen yogurt has launched Club Mango, a customer loyalty program. The program rewards members with Mango Points that can be redeemed for free Red Mango products....
Quiznos Gives Away 1 Million Sub Sandwiches
Quiznos is giving away 1 million sub sandwiches in the form of printable online coupons. ...
JetBlue Offers Refunds to Jobless Customers
JetBlue Corp. is offering down-on-their-luck customers a helping hand: a refund on booked flights....
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