PROMO’S 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey...
Sears, Kmart Roll Out Christmas Clubs to Drum Up Holiday Spending
Having gotten good results last year by marketing layaway options in its Sears and Kmart brands, Sears Holdings is adding a twist to another idea from an older retail time: the Christmas Club saving account...
Entertainment.com Names Top U.S. Travel Spots for 2009
Entertainment.com, a Web site and offline publisher that creates discount-coupon books targeted to specific cities...
Dannon Debuts Loyalty Program
Dannon, for the first time, has rolled a promotional loyalty program across all of its brands...
Safeway Customers Support Local Schools with Purchases
Safeway Inc. is running its fifth annual back-to-school program where customer purchases help support local schools...
Canadians Flock to Loyalty Programs
Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program...
P&I Postscripts
JIFFY LUBE: has launched a rewards program that gives customers 50% off their third Jiffy Lube oil change on the same vehicle. Customers can sign up at local Jiffy Lube service centers or online...
Domino’s Franchisee Offers Gift Cards, “Idol Live” Tickets to Jobless
A Domino’s Pizza franchisee in the Charlotte, NC, market will do his part to offer a little economic stimulus, giving away free Domino’s gift cards to unemployed customers and a pair of tickets to see the Charlotte performance of the “American Idol Live” show tour...
Quiznos Offers Second Subs for $1
Sandwich quick-service chain Quiznos is offering a buy-one-get-one-for-a-buck deal on selected menu items now through Labor Day...
Cold Stone Creamery/NFL Gift Card Benefits Cancer
Cold Stone Creamery is benefiting the National Breast Cancer Foundation through a partnership with National Football League icon Larry Fitzgerald Jr....
Buy at Office Depot; Get a Coupon for Foot Locker
Office Depot and Foot Locker are hoping to attract back-to-school shoppers in a duel promo offering discounts and other incentives...
P&I Postscripts
TBA GLOBAL: the connective marketing and communications agency, has reached an exclusive agreement with UK-based instinctif to bring employee engagement services to North America...
American Airlines Runs Contest to Build Hispanic Loyalty
American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program...
Participation in Loyalty Programs Gets a Booster Shot
Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets...
The Other Audience: Employees
Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both? ...
Qdoba Mobilizes Loyalty Program
A franchisee within the Qdoba Mexican Grill chain of fast casual restaurants has just opted to take the existing loyalty program for its 26 outlets mobile in partnership with Tetherball, a mobile loyalty platform...
Mobile Tunes Up Loyalty for Oil Change Chain
A Southern California chain of auto lube shops is using mobile to find and retain customers interested in getting car-care value offers over their mobile phones. In a six-week campaign that launched in late April...
P&I Postscripts
PLAYSPAN: has released a co-branded gift card, The PBS Kids Play!, for kids to subscribe to the Kids Play...
American Airlines Seeks Loyalty Among Hispanics
American Airlines has launched its largest initiative to date to bring in new members to its loyalty program....
Loyal CPG Buyers Defecting at Unexpectedly High Rates: Report
A new version of a study tracking brand loyalty among consumer packaged goods (CPG) finds that the average brand lost one third of its most loyal U.S. consumers between 2007 and 2008...
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