Barnes & Noble Debuts Loyalty Program for Kids Products
Barnes & Noble has launched a loyalty club for parents and others who purchase items for children. The club, B&N Kids' Club, is available in-store and online and offers exclusive deals...
P&I Postscripts-Toys R Us
Toys R Us is ramping up its holiday marketing offering Rewards R Us members 10% back on purchases through Christmas eve...
Sponsored Goodies for Marathon Runners
The ING New York City Marathon is set to take place Nov. 7. Some 45,000 runners will attempt the 26-mile course with an expected 100,000 friends, family and others cheering them on along the course...
Idea to Steal-Thank You Cards
The element of surprise and delight is simply that-surprise and delight. When a brand hands a customer something completely unexpected it shows that customer’s loyalty is appreciated...
Digital Technologies that Help Build Consumer Loyalty: Study
In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones...
Groupon Social Coupons Unprofitable for One-third of Marketers: Study
Social couponing-in which online coupon offers go active once a minimum number of registered users sign on to them-has become a hot new promotional platform, particularly for category leader Groupon...
Southwest Offers “A-Ticket” Status as Rapid Rewards Sweeps Prize
A hit in 2009, Southwest Airlines’ “Partnerpalooza” promotion is circling around for a second flight. And this year, in addition to a fistful of free tickets, entrants into the loyalty-based contest can win something many Southwest passengers cherish: automatic “A ticket” status for a full year...
Maritz Partners with Bunchball to “Gamify” Loyalty Programs
Maritz has partnered with Bunchball, which brings expertise in using game mechanics to attract new members and increase activity...
P&I Postscripts-Staples
Staples has extended its partnership for five more years with Parago, a provider of reward programs, as its primary incentives vendor...
Sports Authority Pitches Check-in Rewards via Loopt Star App
Retailer Sports Authority has opted to test running promotions in the geo-social network Loopt Star that will give iPhone users discounts for checking in either at SA stores or...
New Vicks Facebook Page Builds Fans with Giveaways
Capitalizing on the upcoming sniffling and coughing of millions of cold and flu suffers, Kaz USA, Inc., the manufacturers of humidifiers and thermometers under the Vicks, Honeywell...
Valpak Joins the Big-Discount Web Trend
Direct-mail coupon company Valpak will enter the burgeoning field of daily online deals with substantial discounts available at a new Web site...
P&I Postscripts-Adult Swim/Scion
Adult Swim and Scion: have partnered for a free music download promotion offering 16 heavy metal tracks to incent people to come to www.adultswim.com/metal where they will find Scion-branded messaging...
Q&A with La Quinta VP Marketing
La Quinta Inn & Suites is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels...
Rewarding Those Who Have It All
It's a high-class, and at times bewitching, problem. Properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park...
P&I Postscripts
American Express: is offering its card members an exclusive night out, its first Fashion's Night Out: The Show. The show was held yesterday in New York City and streamed live...
BDA Hires COO
Branded merchandise agency Bensussen Deutsch & Associates, Inc. has hired John Rostas as COO...
P&I Postscript-Kwikset
Kwikset: the residential door hardware company has launched the "LiveSmart" sweepstakes to show parents and homeowners how simple home security can be...
Idea to Steal: Package Deal
Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional...
IHG Guests Earn Points for Location-based Check-ins with Topguest
Platform lets visitors earn points by checking in over a menu of the most popular location apps...
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