PREMIUMS & INCENTIVES NEWS
Daily Giveaways, Sweepstakes Add Randomness to Local Grocer Loyalty Program
It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can be redeemed for the rewards. ...
Offering 300,000 Prize Miles Tips Players to Other AA Services
The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing. ...
Frito-Lay Thanks Fans for Record “Likes” after NYC Live Event
A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page: 1.5 million new likes in the space of 24 hours on April 11, reportedly a new standard, according to Guinness World Records. And as thank you, on April 29 Frito-Lay offered those fans a Facebook thank-you, in the form of a digital coupon for a free $4 bag of chips....
New Research on Manufacturer and Retailer Rebate Programs
Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix....
Catalina Bypasses the Register to Offer Online Printable Coupons
Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com...
General Mills Tests Using Groupon to Drive Trials, Coupon Use
In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20....
Social Coupons Adding Mobility for Real-Time Deals
As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app...
Amex Runs Admin Professionals Gift Card Sweep from within LinkedIn
Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office...
Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign
Coupons are hot, and given the persistent hang of the "new frugality", they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them...
Two in Three Consumers Use Online Coupons: Survey
More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace...
Promotional Product Ideas for Seniors
So you’re in the hunt for promotional products suitable for seniors. A list pulled from a conversation on Linkedin among industry professionals searching for just such items turned up the following:...
Hilton HHonors $25 Million Rebranding: Q&A
Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences. ...
Trade Show Giveaways 101
Here are a few tips to help companies make their tradeshow giveaways—and, by extension, their brand—exciting and memorable....
Keeping Up with Groupon: Three Ways to Build Loyalty
Groupon's decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon...
Chatter is the Least Important Part of WOM
Word of mouth is valuable only because of what causes it and because of what it drives. It's time to move the conversation about conversation away...
Sports Authority Uses Check-ins to Build Black Friday Store Traffic
Athletic equipment retailer Sports Authority has upped the bar on its social promotions in the weeks leading up to the Christmas holiday, with campaigns in Facebook, Twitter and location-based game Foursquare designed...
Coupons.com Sees More than $1 Billion in Shopper Savings So Far in 2010
The company reported that savings from offers presented both on the Coupons.com Web site and through the Coupons.com network of digital affiliates...
Using Digital to Improve Loyalty Programs
Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors...
Ideas to Steal: Guys Wearing Hard Hats, Others, Use Giveaways
The use of promotional products is on the rise as distributors reported a 9.4% increase in sales to $7.8 billion for the first half of 2010, according to the Advertising Specialty Institute...
Groupon and eBay Partner for Incentive Promotions
Groupon, the shopping Web site that offers a daily deal from local businesses, has entered into a partnership with eBay to offer incentives to eBay loyalty members who participate in Groupon deals...
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 Next»
