Dannon Debuts Loyalty Program

Dannon, for the first time, has rolled a promotional loyalty program across all of its brands.

The program, Dannonomics, celebrates the firm’s 90 years of making fresh dairy products and offers consumers purchase incentives, including ways to earn up to $15 in savings through instant coupons and mail-in rewards.

TV spots, in-store materials, messaging on lids and wraps of Dannon packages and magazine coupon inserts support the August through October campaign, created by Dannon and Marketing Drive.

Participating brands include Dannon, Activia, DanActive, Danimals, Light & Fit and Dan-o-nino.

Online, visitors will find all of the details about the promotion. For example, if a customer buys $15 worth of any Dannon brands, she will get $3 in coupons. A send-to-a-friend links lets visitors share word of the promotion with friends and family. The promotion can also be easily shared via a number of social networking sites, including Facebook and MySpace.