Cereal Hangs on to Top Coupon Ranking

Cereal, an increasingly expense staple for many families, has retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to Coupons.com.

Cereal has held the top position for six of the first eight months of 2009.

Landing the No. 2 spot is sweet snacks, snatched from yogurt, which slipped to No. 3. Refrigerated dough rose in the ranks to the No. 4 position. This category includes refrigerated products such as biscuits and rolls, as well as cookie dough.

Salty snacks, dessert items, and nutritional snacks ranked No. 5, 6, and 7, respectively. Dinners/entrees slipped one position to No. 8, while cookies slipped two positions to No. 9. The spreads category, which includes products like jelly and cream cheese, entered the Top Ten for the first time in 2009, taking the No. 10 position. >

Digital coupons continue to grow in popularity. The value of savings printed by consumers in August on Coupons.com and the Coupons.com publisher network more than doubled compared to the same month in 2008.

According to Nielsen NetRatings, Coupons.com is the 53rd largest U.S. Web property with 16.4 million unique monthly visitors, according to Nielsen NetRatings.