P&I Postscripts
CINEMARK HOLDINGS: has a new feature for its gift cards—the capability for customers to upload their own images or photos. The card is delivered in a personal greeting card of the customer's choice. People can register their cards and then access a number of perks, such as buying advance tickets online, viewing gift card activity, and reloading the card. A lost or stolen card will be reissued without a loss in value.
BJ'S RESTAURANTS: is running a promo that gives a free, limited edition pint glass featuring one of four BJ’s popular beer logos with every $50 gift card purchase.
DOUBLETREE: is launching a new guest service program—Doubletree Requests Upon Arrival, which offers guests the opportunity to personalize their stay in a variety of ways: from pre-ordering complimentary items to requesting an allergy-friendly Pure Room.
VESDIA: reports that half of the consumers surveyed in a recent poll conducted for it by Kelton Research indicated they would be using rewards credit cards to do their holiday shopping. Kelton interviewed 1,000 U.S. consumers for the survey.
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