Postscripts

MCDONALD’S: is tying in to the popular “Star Wars” franchise as part of its latest Happy Meal toy premium promotion running through Sept. 11. Based on the theatrical release of “Star Wars: The Clone Wars,” the fast food chain is offering one of 18 bobble-head toys with each kids meal purchase. Each package includes a code that unlocks a Jedi Quest Adventure in the virtual world at http://www.Happymeal.com. Creata Promotion and The Marketing Store designed and manufactured the toys, Arc Worldwide handled the merchandising elements. Online marketing, in-store signage and TV spots support the effort.

MAGENTIC ATTRACTIONS: has hired Christina Curran as a marketing specialist to help support customers seeking magnetic promotional products and other direct marketing materials. Curran started her career in the magnet industry began at a New Jersey-based company ,where she was in charge of marketing ferrite cores, bobbins and mounting hardware. The company was later acquired by Adams Magnetic Products Co., Inc., which promoted Curran to purchasing and sales management.