Saputo Teams with Crayola for Gift with Purchase

Saputo’s is running a gift with purchase promotion tied to the back-to-school period with Crayola for its Frigo Cheese Heads product.

To help promote Crayola’s 50th birthday, shoppers who send in three Frigo Cheese Heads proofs-of-purchase and $2 shipping and handling will receive a limited edition 50^th Birthday box of 64 Crayola crayons and $5 worth of coupons.

The incentive will appear on 9 million specially-marked packages of Frigo Cheese Heads with on-pack stickers. A full-page FSI dropping to 28 million households on Aug. 10 will also support the promotion.

The promotion runs through October.