Apr 30, 2008 6:05 PM, PROMO P&I

Delta Air Lines and Fidelity Investments are launching a new mileage rewards program for investors opening new, non-retirement brokerage accounts with Fidelity.

Beginning this month, Delta SkyMiles members who open new Fidelity accounts receive an air mileage bonus based on the size of the account.

A balance of between $2,500 and $9,999 in a Fidelity account will yield 5,000 miles, while an account ranging from $10,000 and $49,999 earns people 15,000 miles. And for accounts with $50,000 or more investors will receive 25,000 miles applicable for SkyMiles rewards.

“The Delta Air Lines/Fidelity Investments program will reward SkyMiles members with miles for future travel as they plan their financial futures,” said Jeff Robertson, managing director of Delta’s SkyMiles program, in a statement.

The deal represents the latest of several similar mileage incentive packages Delta offers tied to financial services companies. It currently has pacts in place with Ameriprise Financial Services, Chase Home Equity and Lending Tree.

Prospective members can sign up for the Delta-Fidelity program online at fidelity.com/delta or delta.com/skymiles.

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info