Apr 30, 2008 6:06 AM, PROMO P&I, By Amy Johannes

California Pizza Kitchen, Inc. is thanking customers for their patronage with a new program that offers giveaways ranging from meal discounts to cash prizes.

The restaurant chain is handing out 2 million thank you cards to customers dining at its full service locations nationwide through May 16. Each table will receive an envelope containing a prize with the check. The sealed envelopes can only be opened by a manager upon the customers’ return.

The giveaway is part of the company’s new Thank You Card Program. Every card is a winner.

Prizes include dinner parties of two to six, free frozen pizza for a year, 10% to 50% off a future check, a trip for to anywhere Northwest Airlines flies and the top prize, $25,000. More than 1.5 million prizes will be given away as part of the program.

“We have a very strong repeat and regular customer base, among the most loyal guests within the restaurant industry,” Rick Rosenfield, co-founder and co-CEO of California Pizza Kitchen, said in a statement. “The Thank You Card Program is our way of saying thank to our loyal customers.”

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