PREMIUMS & INCENTIVES NEWS
Campbell Soup Embarks on First Major Movie Tie In
Campbell Soup has millions of soup cans in circulation with on-pack codes that can entice people to buy the product to enter a sweepstakes....
Loyalty Programs and Discounts Key to Holiday Shoppers
Loyalty rewards and discounts played a big role in shopping plans this holiday season....
Mobile Tuesday to Deliver Coupons 52 Weeks Per Year
Mobigosee, a leading innovator of transformational mobile marketing technology, today announced that ...
Bank of America Boosts Betty Boop Checks
Building on the popularity of Betty Boop credit cards it issued last year, the Bank of America is introducing a line of checking cards and checks adorned with the iconic image of the sexy cartoon character....
P&I Postscripts
DOUBLETREE HOTELS: is offering complimentary freshly baked chocolate chip cookies to anyone who drops by any of its more than 185 locations in North America through Dec, 31....
Lucky Brand Debuts Consumer-Generated Coupon
It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off....
Papa John’s Pushes ‘Dark Knight’ with Pizza
It’s a scene that will probably be repeated in millions of American homes during the holiday season: families huddled around the TV to watch the newly released “The Dark Knight” DVD while chowing down on pizza...
Starbucks Sells Millions of Discounted Cards at Costco
Starbucks, for the first time, has packaged some of its gift cards together and is selling them at a discount....
Weight Watchers Sees Big Response to New Loyalty Program
Weight Watchers launched a new consumer loyalty program in September and has already signed up more than 43,000 people....
Citi Rewards Program Taps into Amazon.com’s Inventory
Citigroup Inc. will expand the range of rewards-program merchandise offered to its cardholder by partnering with global retail giant Amazon.com....
P&I Postcript
CAPITAL ONE FINANCIAL CORP.: recently launched a No Hassles Rewards Card offering double miles for each dollar spent each month above $1,000...
Burger King Tempts Gift Card Buyers with Wii
Burger King Corp. is offering customers an incentive to buy its gift cards: a sweeps for a chance to a Wii....
U.S. Bank Rolls Out Planet Hollywood Rewards Card
U.S. Bank has issued a new Planet Hollywood Rewards Visa Platinum Card that enables redemption of purchase points earned for Planet Hollywood rewards certificates....
Alaska Airlines Offers Free Disneyland Flights
Alaska Airlines Vacations is offering to fly kids to Disneyland for free....
ASI Hires Tom Augeri as Director of Supplier Marketing
The Advertising Specialty Institute has named Tom Augeri director of supplier marketing services. ...
P&I Postscripts
CINEMARK HOLDINGS: has a new feature for its gift cards—the capability for customers to upload their own images or photos. ...
AT&T Pumps Services with ‘Guitar Hero’ Offer
AT&T is offering rock ‘n roll wannabes a shot at rocking out virtually with the latest version of the “Guitar Hero” video game when they subscribe to some of the company’s services....
Citibank Offers Users Backstage Passes
A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation....
Free Music Downloads Come with Pizza Hut Web Orders
Hoping to strike up a marketing harmony among millennials, Pizza Hut is pushing online ordering with a free MP3 music download offer....
Ad Specialties Prove their Worth: Study
Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute....
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