PREMIUMS & INCENTIVES NEWS
Starwood Taps into Social, Mobile Habits of Its Most Valuable Loyalty Members
In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest...
Aramark Loyalty Program Offers Games and Sweepstakes
Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives...
Ad Specialty Sales Off 10.9% in Q3
The third quarter saw ad specialties sales drop 10.9%, or about $551 million, versus the same period last year, according to the Advertising Specialty Institute...
Use of Coupon Web Sites Grows
People using coupon Web sites is on the rise. In a surprising find, most of these coupon downloaders are people among the highest education and income brackets...
Best Practices for Taking up the Cause
Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand offering no such promotion sitting on shelf next door, many people will choose the charitable offer...
Hostess Rebate and Sweeps Promotes DVD Release
Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD...
Loyalty’s Lost Mantra: Relevant Messaging
In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra...
Del Taco Offers Free Tacos in Exchange for Loyalty
Del Taco last weekend began a campaign to give away two free chicken soft tacos to customers who joined its loyalty club, Raving Fan eClub...
P&I Postscripts
RENAISSANCE HOTELS: this fall is offering guests who pay with an American Express Card for a weekend stay will receive a voucher redeemable for their choice of a $50 complimentary gift card...
McDonald’s Gives Rail Riders Coupons and a Free Ride
Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers...
DQ Crowdsources the 25th Blizzard Birthday
Frozen treat retailer Dairy Queen reached out to its loyalists in selecting the design for a new logo that will roll out next year, celebrating the 25th anniversary of the invention of its iconic Blizzard dessert...
Cereal Hangs on to Top Coupon Ranking
Cereal, an increasingly expense staple for many families, has retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to Coupons.com...
P&I Postscripts
CHOICE HOTELS INTERNATIONAL: has named Edward J. Valle chief marketing strategist...
Canadian s Give Loyalty Communications Mediocre Grades for Relevance
A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs...
PROMO’S 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey...
Sears, Kmart Roll Out Christmas Clubs to Drum Up Holiday Spending
Having gotten good results last year by marketing layaway options in its Sears and Kmart brands, Sears Holdings is adding a twist to another idea from an older retail time: the Christmas Club saving account...
Entertainment.com Names Top U.S. Travel Spots for 2009
Entertainment.com, a Web site and offline publisher that creates discount-coupon books targeted to specific cities...
Dannon Debuts Loyalty Program
Dannon, for the first time, has rolled a promotional loyalty program across all of its brands...
Safeway Customers Support Local Schools with Purchases
Safeway Inc. is running its fifth annual back-to-school program where customer purchases help support local schools...
Canadians Flock to Loyalty Programs
Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program...
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