Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers

Whole Foods advertises it new effort to bring in newsletter subscribers with this promo on its home page.

Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.

The natural and organic foods supermarket has partnered with Australia.com, run by Tourism Australia, to offer Fl@vors subscribers a chance to win a seven-night trip-for-two to Australia. The newsletter mails bi-monthly.

Current subscribers are rewarded for their loyalty by being automatically entered to win. And in a bid to gain new subscribers, Whole Foods is promoting the trip in its stores where non-subscribers must sign up for the newsletter to be eligible to enter. New subscribers can enter by filling out an entry form available at stores. A refer-a-friend component lets players earn extra entries by passing the sweeps along to friends.

People can enter at WholeFoodsMarket.com/Flavors before Oct.15, 2007.

Three grand-prize seven-night trips are available:

A trip to Sydney which includes a night at the Opera House, soaking up rays at Bondi Beach, taking in nature in the Hunter Valley, grabbing a bite at Sydney's Seafood Market, surfing, walking the Sydney Harbor Bridge and relaxing in a number of outdoor parks.

A stay in Melbourne where a few of the featured activities include shopping the Queen Victoria Market, riding the Circle City Tram, partying in the famed night scene, tasting wine on a sommelier tour of the city, coffee at Pelligrini's Espresso Bar, and learning Australian Rules Football.

Brisbane is another choice where the winner will go diving in the Great Barrier Reef, take in the music at the Queensland festivals, view nature at the Lone Pine Koala Sanctuary and Australia Zoo and tour the beautiful beaches in the area.

Grand-prize winners will be drawn at the end of October and announced in Fl@vors in November.

The US Sweepstakes & Fulfillment Co. administers the sweeps.

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