Postscripts

LEXMARK INTERNATIONAL: has launched an online rewards program, which gives people the chance to earn free Lexmark-branded inkjet cartridges for buying and returning the cartridges. Customers who buy five ink cartridges from http://www.Lexmarkstore.com within a 12-month period receive one ink cartridge for free. If they return five empty cartridges within that time, they will earn a second ink cartridge for free. Registration is available at http://www.lexmarkrewards.com.

BURGER KING: has teamed up with 4Kids Entertainment for its latest Kids Meal premiums promotion. The chain is offering collectible premiums based on the children’s property “Viva Piñata.” The Kids Meals will include one of the eight piñata characters tied to the show through Nov. 4. Each character features one of two surprise toys. Items include a branded fortune spinner or lenticular card for the Hudson Hortachio character; a 3D puzzle or flip book with Franklin Fizzlybear; sticker dispenser or kaleidoscope with Fergy Fudgehog; a party knocker or block puzzler with Mongo Macaraccoon Sour; a flying disc or kazoo with Ella Elephanilla; a foot sack or party light with Spalding Sparrowmint; a viewer or launcher with Gordon Goobaa and a maze craze or yo-yo with Cecil Cocoadile. TV spots, online content and in-restaurant signage will support the promotion.