P&I Postscripts

MCDONALD'S: is tying its latest Happy Meal premiums to Walt Disney's two-disc special edition release of The Little Mermaid on DVD. Customers will receive one of eight premiums in Happy Meals, including an Aerial necklace, lip-gloss bracelet, a floral crown, a mirror compact lip, a treasurer keeper, under the sea glasses and sea flower barrette for girls. For boys, McDonald's is offering one of eight Bionicle robotic toys, including Vezok, Toa Jaller, Rediak, Toa Hahli, Hakann, Toa Nuparu, Zaktan and Toa Matoro in each Happy Meal. The premiums will be available through Oct. 12 or until supplies last.

JP PROMOTIONAL PRODUCTS: a distributor of imprinted promotional products has moved its corporate offices to larger quarters at 100 Executive Boulevard, Suite 101 in Ossining, NY. The distributor previously was located at 400 Executive Boulevard. The new headquarters provides additional office, storage and administrative space for the three-year-old company.

HARRAH'S ENTERTAINMENT: won a patent for its process of customizing hotel-room pricing based on the value of a consumer's spending on retail, dining and gaming at Harrah's. Las Vegas-based Harrah's will use the technology to create customer segments (including non-gamblers) and offer targeted entertainment packages to each group. The patent for "Resource Price Management Incorporating Indirect Value" was awarded to Harrah's Operating Co. subsidiary.

ATRIUM ENTERPRISES: Jericho, NY, opened shop last month offering industry-specific, turnkey affinity programs that marketers can adopt for themselves. Fit Rewards Club, a referral program created for the International Health, Racquet & Sportsclub Association (IHRSA), gives health clubs a platform to reward current members for referring new members. Atrium's Bridal Rewards program lets vendors (think florists, caterers, tuxedo rental) reward brides' purchases with points that can be redeemed for items in Bridal Rewards' Folio catalog, including consumer electronics, housewares, sporting goods. Atrium's founders are CEO Ken Sternfeld and VP Jon Horovitz.