Carlson Marketing Launches Digital Music Rewards
Carlson Marketing is offering a new option to redeem loyalty points via a digital music store....
Hardee’s Pushes French Fries with Giveaway
Hardee’s is promoting a new menu item, Natural Cut Fries, with a sampling effort this week....
Retailers Should Overhaul Loyalty Programs: Survey
Retailers need to transform their loyalty programs, a new survey has found....
Virgin Loyalty Program Tops 150,000
There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon....
American Express Offers Perks Tied to U.S. Open Tennis
American Express aims to make cardmembers’ experiences at the U.S. Open Tennis Tournament memorable with a full menu of perks when the Grand Slam event commences later this month....
Postscript
HALLMARK: has renamed its Gold Crown loyalty program to Crown Rewards...
Amex Plays Lifestyle Strategy With PGA Partnership
American Express struck a deal to become an official patron of The Professional Golf Association of America, teeing up a particular appeal to its golfing card members with special access to tickets for PGA events and exclusive on-site activities....
Priceline.com Offers Cash Coupons to Customers
Priceline.com has launched a limited-time offer where customers who book a published-price hotel room will receive bonus cash coupons worth up to $100 toward the future purchase of a Priceline.com Name Your Own Price hotel room. ...
Shopko Launches Loyalty Program
Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers....
P&I Postscript
APPLE IPHONES: will be sold for 99 cents to the first nine customers who attend the 25th anniversary celebration of the first 99 Cents Only Store in Westchester, CA, on Aug. 9. ...
Card Tricks
Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored...
Community And Content
Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you're going to be caught...
Rebate Strategies
For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products....
NASCAR Star To Handle Indianapolis Arby’s Drive-Thru
When Arby’s customers in Indianapolis drive to their favorite location today, the guy working the drive-through window could be NASCAR star Matt Kenseth....
Coldwater Creek Launches Loyalty Program for Big Spenders
Coldwater Creek is the latest company to reward its top shoppers with a new loyalty program that goes beyond in-store discounts. ...
Omni Hotels Rewards Guests with iPhone giveaway
Omni Hotels is getting in on the Apple iPhone craze by launching a property-wide giveaway of the highly sought-after item as an incentive to get people into its properties...
Krystal Offers Music Downloads with Chicken Promo
Krystal restaurants are encouraging customers to try its new product with a free music download offer....
PPAI to Create Global Strategy Council; Promotes Bellantone
The Promotional Products Association International has promoted Paul Bellantone to executive vice president. ...
NPD Reports Kids Buy On Impulse with Gift Cards
Nearly 60% of children using gift cards make impulse purchases, with toys and board games their most popular choices....
Duyff International Debuts New Travel Awards Card
Duyff International has launched a incentive travel gift card for corporate incentive and recognition programs...
Budget Offers Summer Discounts, Sweeps
Budget Rent A Car System, Inc. is trying to boost sales with a summer coupon booklet offer....
JetBlue Uses 'Simpsons' Sweeps as Reward
JetBlue Airways is kicking off its partnership with “The Simpsons Movie” with a sweepstakes overlay for loyalty program members and an unusual tie to the characters’ hometown...
Loyalty Programs Drive Incremental Sales: Study
Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found....
Norwood Switches Rebates for Rewards Program
Norwood Promotional Products is phasing out its points-for-purchase rewards program, and instead will replace it with a new rebate offering. ...
Blackhawk Network Launches Gift Card for MLB.Com
Blackhawk Network, a provider of third-party gift cards in the U.S. and Canada, has formed an exclusive agreement to launch the first Major League Baseball gift card for use at the league’s Web site. ...
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