Best Western Revs NASACR Loyalty Package 

Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6...

Live from Promo Live: Dairy Queen Builds Loyalty with Innovative Promotions 

Dairy Queen has a loyal customer base. But the company isn’t taking it for granted....

Borders Beefs Up Loyalty Program with Perks 

Borders has rolled out a new option to reward its loyalty program members....

Hampton Hotels Holds College Football Sweeps 

Hampton Inn & Suites is incenting college football fans with a shot at season tickets when they book a room online...

American Greetings Brings Gift Card Mall to Stores  

American Greetings Corp. is adding a gift card mall to its stores....

Loyalty Lab Ups Greenberg to President 

Loyalty Lab has named Michael Greenberg president, a new position....

Saputo Cheese Puts Crayola Promo on 8 Million Packages 

Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand....

Corner Bakery Offers Mugs in Exchange for Customers 

Corner Bakery is kicking off a week-long “Get to Know Your Neighbor” campaign in which will hand out 10,000 travel mugs—one for a patron and one for a neighbor. ...

Cellfire Plants Trees for Paperless Coupons 

Combining National Coupon Month and environmental interests, nationwide mobile couponer Cellfire says it will partner with non-profit ecologist America Forests to plant a tree for every 5000 “paperless” discount offers it sends to its registered users. ...

PROMO 2007 Industry Trends Report 

It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report....

Denny’s Teams with My Coke Rewards  

Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program....

Best Western Ties Instant-Win Game to Loyalty  

Best Western is out with an instant-win game designed to boost membership of its loyalty program....

Apple Tests Album-Specific iTunes Cards in Stores 

Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall....

Coors Returns its Silver Ticket Program 

Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster...

Rapper to Give Away 600 Autographed Plaques  

Chamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18....

Free Monkeys for All 

That's right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your...

Domino’s Debuts Contest-Created Pizza 

Domino’s and Kraft Foods are debuting this week a new product developed by an employee through a recipe contest....

American Express Offers Back-to-School Incentives 

American Express is playing off the back-to-school shopping time period with an incentive tied to its gift cards...

Walgreens Promo Gives Away Tickets to AARP Expo 

Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event....

Carlson Marketing Launches Digital Music Rewards 

Carlson Marketing is offering a new option to redeem loyalty points via a digital music store....

Hardee’s Pushes French Fries with Giveaway 

Hardee’s is promoting a new menu item, Natural Cut Fries, with a sampling effort this week....

Retailers Should Overhaul Loyalty Programs: Survey 

Retailers need to transform their loyalty programs, a new survey has found....

Virgin Loyalty Program Tops 150,000  

There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon....

American Express Offers Perks Tied to U.S. Open Tennis 

American Express aims to make cardmembers’ experiences at the U.S. Open Tennis Tournament memorable with a full menu of perks when the Grand Slam event commences later this month....

Postscript 

HALLMARK: has renamed its Gold Crown loyalty program to Crown Rewards...

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