Best Western Revs NASACR Loyalty Package
Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6...
Live from Promo Live: Dairy Queen Builds Loyalty with Innovative Promotions
Dairy Queen has a loyal customer base. But the company isn’t taking it for granted....
Borders Beefs Up Loyalty Program with Perks
Borders has rolled out a new option to reward its loyalty program members....
Hampton Hotels Holds College Football Sweeps
Hampton Inn & Suites is incenting college football fans with a shot at season tickets when they book a room online...
American Greetings Brings Gift Card Mall to Stores
American Greetings Corp. is adding a gift card mall to its stores....
Loyalty Lab Ups Greenberg to President
Loyalty Lab has named Michael Greenberg president, a new position....
Saputo Cheese Puts Crayola Promo on 8 Million Packages
Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand....
Corner Bakery Offers Mugs in Exchange for Customers
Corner Bakery is kicking off a week-long “Get to Know Your Neighbor” campaign in which will hand out 10,000 travel mugs—one for a patron and one for a neighbor. ...
Cellfire Plants Trees for Paperless Coupons
Combining National Coupon Month and environmental interests, nationwide mobile couponer Cellfire says it will partner with non-profit ecologist America Forests to plant a tree for every 5000 “paperless” discount offers it sends to its registered users. ...
PROMO 2007 Industry Trends Report
It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report....
Denny’s Teams with My Coke Rewards
Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program....
Best Western Ties Instant-Win Game to Loyalty
Best Western is out with an instant-win game designed to boost membership of its loyalty program....
Apple Tests Album-Specific iTunes Cards in Stores
Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall....
Coors Returns its Silver Ticket Program
Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster...
Rapper to Give Away 600 Autographed Plaques
Chamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18....
Free Monkeys for All
That's right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your...
Domino’s Debuts Contest-Created Pizza
Domino’s and Kraft Foods are debuting this week a new product developed by an employee through a recipe contest....
American Express Offers Back-to-School Incentives
American Express is playing off the back-to-school shopping time period with an incentive tied to its gift cards...
Walgreens Promo Gives Away Tickets to AARP Expo
Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event....
Carlson Marketing Launches Digital Music Rewards
Carlson Marketing is offering a new option to redeem loyalty points via a digital music store....
Hardee’s Pushes French Fries with Giveaway
Hardee’s is promoting a new menu item, Natural Cut Fries, with a sampling effort this week....
Retailers Should Overhaul Loyalty Programs: Survey
Retailers need to transform their loyalty programs, a new survey has found....
Virgin Loyalty Program Tops 150,000
There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon....
American Express Offers Perks Tied to U.S. Open Tennis
American Express aims to make cardmembers’ experiences at the U.S. Open Tennis Tournament memorable with a full menu of perks when the Grand Slam event commences later this month....
Postscript
HALLMARK: has renamed its Gold Crown loyalty program to Crown Rewards...
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