Live from the Motivation Show: Spending on Incentives Hits $46 Billion
Spending on travel and merchandise incentives reached $46.1 billion in 2006, according to a new benchmark study by the Incentive Federation. ...
Live from The Motivation Show: Rymax Marketing Rolls Out Gift Card Division
Rymax Marketing Services, Inc. is taking advantage of the popularity of gift cards by launching its own gift card division...
Live from The Motivation Show: CoinStar Tests ‘Financial Services’ Kiosk
CoinStar is testing financial services kiosks that let people buy prepaid gift cards or e-certificates with a swipe of their debit card or with cash. ...
Live From Promo Live: Subway Scores with Little League Links
When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch....
Huggies Partners with My Gym for In-Store Promo
Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage....
Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers
Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under....
Best Western Revs NASACR Loyalty Package
Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6...
Borders Beefs Up Loyalty Program with Perks
Borders has rolled out a new option to reward its loyalty program members....
Live from Promo Live: Dairy Queen Builds Loyalty with Innovative Promotions
Dairy Queen has a loyal customer base. But the company isn’t taking it for granted....
Hampton Hotels Holds College Football Sweeps
Hampton Inn & Suites is incenting college football fans with a shot at season tickets when they book a room online...
American Greetings Brings Gift Card Mall to Stores
American Greetings Corp. is adding a gift card mall to its stores....
Loyalty Lab Ups Greenberg to President
Loyalty Lab has named Michael Greenberg president, a new position....
Saputo Cheese Puts Crayola Promo on 8 Million Packages
Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand....
Corner Bakery Offers Mugs in Exchange for Customers
Corner Bakery is kicking off a week-long “Get to Know Your Neighbor” campaign in which will hand out 10,000 travel mugs—one for a patron and one for a neighbor. ...
Cellfire Plants Trees for Paperless Coupons
Combining National Coupon Month and environmental interests, nationwide mobile couponer Cellfire says it will partner with non-profit ecologist America Forests to plant a tree for every 5000 “paperless” discount offers it sends to its registered users. ...
PROMO 2007 Industry Trends Report
It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report....
Denny’s Teams with My Coke Rewards
Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program....
Best Western Ties Instant-Win Game to Loyalty
Best Western is out with an instant-win game designed to boost membership of its loyalty program....
Apple Tests Album-Specific iTunes Cards in Stores
Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall....
Coors Returns its Silver Ticket Program
Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster...
Rapper to Give Away 600 Autographed Plaques
Chamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18....
Free Monkeys for All
That's right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your...
Domino’s Debuts Contest-Created Pizza
Domino’s and Kraft Foods are debuting this week a new product developed by an employee through a recipe contest....
American Express Offers Back-to-School Incentives
American Express is playing off the back-to-school shopping time period with an incentive tied to its gift cards...
Walgreens Promo Gives Away Tickets to AARP Expo
Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event....
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