Postscripts
WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games....
Red Sox Win Would Be Furniture Buyers’ Boon
A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team....
FTC Vows To Keep Numbers On Do-Not-Call List
The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment. ...
Group Issues Call to End McDonald’s Happy Meal Promotion
A watch dog group is up in arms over a McDonald’s Happy Meal promotion, saying the fast food chain is luring young girls into its restaurants with “highly sexualized” toys....
Live From DMA: DM Expenditures Surpass General Advertising: Study
If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research. Total advertising spending is forecast as $340.4 billion for this year....
Burger King Pushes Gift Cards with Holiday Promotion
Burger King is looking to make big holiday promotion splash this year with its gift card offerings. The company next month will launch an instant-win game tied to Burger King’s BK Crown Card. ...
Live from the DMA: InterContinental Makes Over Loyalty Communications
The InterContinental Hotels Group several years ago ripped up its direct mail strategy to loyalty members, and started from scratch....
Gift Cards Coming Soon to ATMs
ATMs aren’t just for cash withdrawals or deposits anymore. There’s a whole new use for the machines: dispensing prepaid gift cards....
Best Buy Launches Canadian Rewards Program
Best Buy is offering a new rewards program in Canada to award customers with points for purchases made in its stores or online....
Arby’s Issues Kenseth-Branded Gift Cards
In the latest sponsorship tie-in to NASCAR driver Matt Kenseth, Arby’s is selling limited edition gift cards bearing Kenseth’s picture....
Rewards Network Names New CMO
Loyalty marketer Rewards Network Inc. has named Bruce W. Mainzer as chief marketing officer. ...
Postscripts
LEXMARK INTERNATIONAL: has launched an online rewards program, which gives people the chance to earn free Lexmark-branded inkjet cartridges for buying and returning the cartridges....
Home Depot, AmEx, Others Reveal Holiday Gift Cards
Retailers are taking advantage of the popularity of gift cards with new innovations for the holidays....
Holiday Gift Cards Spending Jumps 25%
A record $35 billion is expected to spent on gift cards this holiday season, a 25% jump over the $27.8 billion spent last year, a recent survey found....
Nextar Launches New MP3 Player with Music Giveaway
Portable electronics maker Nextar today launches a new 4 GB MP3/ MP4 player with a promotion that offers 10 free music downloads to buyers....
For Me?
If you want to really motivate employees for exceptional job performance, remember that not everyone is looking for money. Consider giving them an experience...
Sweet Spot
The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?...
Dr Pepper Builds Share Among Hispanics
Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products....
American Airlines Shareholder Suggests Spinning Off Loyalty Program
One of American Airlines largest shareholders is urging the company to spin off its loyalty program to boost shareholder value....
Live from the Motivation Show: Spending on Incentives Hits $46 Billion
Spending on travel and merchandise incentives reached $46.1 billion in 2006, according to a new benchmark study by the Incentive Federation. ...
Live from The Motivation Show: Rymax Marketing Rolls Out Gift Card Division
Rymax Marketing Services, Inc. is taking advantage of the popularity of gift cards by launching its own gift card division...
Live from The Motivation Show: CoinStar Tests ‘Financial Services’ Kiosk
CoinStar is testing financial services kiosks that let people buy prepaid gift cards or e-certificates with a swipe of their debit card or with cash. ...
Huggies Partners with My Gym for In-Store Promo
Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage....
Live From Promo Live: Subway Scores with Little League Links
When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch....
Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers
Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under....
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