Pathmark, CVS Test Loyalty Rewards Payment Cards
Pathmark Stores is testing a combination loyalty and payment card designed to speed up transactions and ease the number of plastic cards shoppers carry in their wallets....
SpiffyBaby Links Loyalty Points to Consumer Reviews
Infant clothing and accessories e-tailer SpiffyBaby has launched a rewards program that will award visitors points for every purchase—and also for every product review they write....
GoldToeMoretz Uses Incentives to Boost Loyalty Program
GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling....
Bank of America Offers Spanish-Language Services with MLB Cards
For the first time, Bank of America is offering Spanish-language services for its Major League Baseball-branded credit cards....
Visa Runs Super Bowl Sweep with Jerome Bettis
Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl....
Casio Contest Asks: What’s Your Dream Room?
To encourage holiday sales of its EXILIM line of digital cameras, Casio America is running a contest to find the best and most creative YouTube depictions of users’ dream sanctuaries for sports, video gaming, film appreciation, or just living the connected life....
Postscripts
WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games....
Red Sox Win Would Be Furniture Buyers’ Boon
A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team....
FTC Vows To Keep Numbers On Do-Not-Call List
The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment. ...
Group Issues Call to End McDonald’s Happy Meal Promotion
A watch dog group is up in arms over a McDonald’s Happy Meal promotion, saying the fast food chain is luring young girls into its restaurants with “highly sexualized” toys....
Live From DMA: DM Expenditures Surpass General Advertising: Study
If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research. Total advertising spending is forecast as $340.4 billion for this year....
Burger King Pushes Gift Cards with Holiday Promotion
Burger King is looking to make big holiday promotion splash this year with its gift card offerings. The company next month will launch an instant-win game tied to Burger King’s BK Crown Card. ...
Live from the DMA: InterContinental Makes Over Loyalty Communications
The InterContinental Hotels Group several years ago ripped up its direct mail strategy to loyalty members, and started from scratch....
Gift Cards Coming Soon to ATMs
ATMs aren’t just for cash withdrawals or deposits anymore. There’s a whole new use for the machines: dispensing prepaid gift cards....
Best Buy Launches Canadian Rewards Program
Best Buy is offering a new rewards program in Canada to award customers with points for purchases made in its stores or online....
Arby’s Issues Kenseth-Branded Gift Cards
In the latest sponsorship tie-in to NASCAR driver Matt Kenseth, Arby’s is selling limited edition gift cards bearing Kenseth’s picture....
Rewards Network Names New CMO
Loyalty marketer Rewards Network Inc. has named Bruce W. Mainzer as chief marketing officer. ...
Postscripts
LEXMARK INTERNATIONAL: has launched an online rewards program, which gives people the chance to earn free Lexmark-branded inkjet cartridges for buying and returning the cartridges....
Home Depot, AmEx, Others Reveal Holiday Gift Cards
Retailers are taking advantage of the popularity of gift cards with new innovations for the holidays....
Holiday Gift Cards Spending Jumps 25%
A record $35 billion is expected to spent on gift cards this holiday season, a 25% jump over the $27.8 billion spent last year, a recent survey found....
Nextar Launches New MP3 Player with Music Giveaway
Portable electronics maker Nextar today launches a new 4 GB MP3/ MP4 player with a promotion that offers 10 free music downloads to buyers....
For Me?
If you want to really motivate employees for exceptional job performance, remember that not everyone is looking for money. Consider giving them an experience...
Sweet Spot
The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?...
Dr Pepper Builds Share Among Hispanics
Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products....
American Airlines Shareholder Suggests Spinning Off Loyalty Program
One of American Airlines largest shareholders is urging the company to spin off its loyalty program to boost shareholder value....
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