Home Depot Offers $25,000 Gift Card in Contest
Home Depot has launched a contest to promote gift cards sales and its home improvement messaging....
Macy’s Hires Thomas for Loyalty Marketing
Macy’s has added new blood to lead its loyalty marketing efforts. The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services. ...
Hertz Offers Car Rental Rewards via Sweepstakes
Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals....
Gift Card Spending to Top $50 Billion by 2012: Study
Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report....
Good Deeds
Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed...
Secret Weapon?
The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study...
Airborne Distributes 840,000 Samples in Airport Promotion
Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports....
Regal Entertainment Group Loyalty Club Hits 10 Million Members
Regal Entertainment has signed up 10 million members to its loyalty program. The customer loyalty program, called the Regal Crown Club, offers frequent moviegoers the chance to accumulate credits toward free movies and concession treats. Members receive one credit per dollar spent on ticket purchases. Additional credits are earned for concession transactions. ...
Gift Cards Rival Cash as Employee Incentives: Study
Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey....
'American Idol’ Takes Over Gift Cards
IdeaEdge Inc. has launched the American Idol gift card, which lets recipients buy “American Idol” merchandise, including show apparel, accessories, karaoke CDs and a Playstation 2 video game. ...
McDonald's Pushes New Burrito with Sampling, Coupons
McDonald’s is adding a little spice to its breakfast menu via a new breakfast burrito....
Canadians More Loyal Than U.S. Consumers: Study
Canadian consumers play the loyalty card much more often than their U.S. counterparts, according to a recent study....
American Airlines Engages Loyalty Members with Sweeps
American Airlines is celebrating the season of giving with an online sweepstakes targeting loyalty program members with prizes meant to ease the stress of the holidays. Members of its loyalty club AAdvantage can play, as can new members who sign up to join the program. ...
MasterCard Offers Chance to Receive and Give
MasterCard is incenting card usage with a sweepstakes offering cardholders a chance to win identical prizes for themselves and someone else....
Visa, Card Lab Create Custom Holiday Gift Cards
Visa is teaming up with Card Lab to offer gift cards that people can customize with personal photos or designs....
Postscripts
CHEVRON: launched a holiday gift card program to benefit the U.S. Marine Corps Reserve Toys for Tots program. Customers who buy a $50 Chevron gift card at participating Chevron dealers can choose one of three toy Chevron cars to donate. ...
Maxwell House Brews Multi-Million Dollar Sampling Campaign
Kraft Foods’ Maxwell House is promoting its coffee with a major sampling effort targeting malls, retail outlets and even tollbooths....
Toyota Ties Gas Fill Ups to Tire Buys
Toyota is driving tire purchases at its dealerships with a free gas offer. People who buy four new tires at a participating Toyota Tire Center will receive a $50 Fill It Up gas card redeemable at any station that accepts American Express cards. ...
Blockbuster Canada Launches Loyalty Program
Blockbuster Canada is out with a new program that rewards customers for their in-store movie purchases with e-coupons....
Comdata, Serious Team for DVD Gift Cards
Gift card processor Comdata Stored Value Solutions will ally with digital publisher Serious USA to produce interactive DVD gift cards, offering new options for retailers this season....
Holiday Gift Card Spending Estimated at $26.3 Billion: Study
U.S. shoppers plan to spend $26.3 billion on gift cards this year, up 6% compared to last year, according to a recent survey....
Blackhawk Billed as NFL Gift Card Partner
Blackhawk Network is teaming up with the National Football League as the group’s gift card partner. People can buy gift cards emblazoned with the team logos of participating NFL teams, including the Chicago Bears, Dallas Cowboys, Detroit Lions, Kansas City Chiefs, New England Patriots, New York Giants, New York Jets, Oakland Raiders Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers and Seattle Seahawks. ...
Atkins Coupon Campaign Catches Viral Halo Effect
When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm....
Justly Enriched
Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of...
Rebate Ruckus
Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered...
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