FSI Coupons Offer $320 Billion in Incentives in 2007: Report
Some 257 billion offers totaling more than $320 billion in consumer incentives were made available through free standing insert (FSI) coupons in Sunday newspapers during 2007, a new report found....
Car Renters Selling Carbon Offsets
A trio of major car rental companies is enticing ecologically conscious customers by marketing carbon offsets as part of their offerings. The offsets fund clean energy and other projects that result in measurable reductions in carbon emissions....
Carlson Hotels Finds Niche with Global Loyalty Program
Carlson Hotels Worldwide is seeing improved membership in its loyalty program after consolidating its two programs into one global program....
Gift Cards to Reach Over $52 Billion by 2012: Report
Gift cards are big business, and the category is set to get explode exponentially over the next several years, according to a report from publisher Packaged Facts....
Thrifty Drives Business with Triple Miles Incentive
Thrifty Car Rental is trying to boost rental rates by offering triple miles rewards to frequent flyers of eight airlines for the next several months....
Postscripts 1/23
CHOICE HOTELS INTERNATIONAL’S: loyalty program, Choice Privileges, has expanded its partners to include the Econo Lodge and Rodeway Inn hotel brands. ...
Carlson Marketing to End Gold Points Rewards Network Program
Carlson Marketing Worldwide is phasing out its Gold Points Reward Network program, which includes 8 million members who earn rewards at more than 500 partner companies....
Staples Swaps Coupons for Old Office Products
Staples is offering customers coupons in exchange for old staplers and hole-punches. It’s all part of a recycling program the retailer is running to drive sales of its One-Touch products. ...
Borders Kicks off Dream Rewards Sweepstakes
Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”...
SED International Creates Incentive Reward Program
SED International, provider of computer hardware, wireless communications and consumer electronics, has established an incentive rewards program which provides paybacks for purchases of consumer electronics and computer technology products....
Thrifty Car Rental Prepays Tolls in Florida
Thrifty Car Rental is offering prepaid road tolls with select car rentals when customers use American Express cards at participating locations in Florida....
Postscripts
FRIENDLY’S ICE CREAM CORP.: has once again launched its annual Valentine’s Day fund-raiser for Easter Seals to benefit children and adults with disabilities. ...
IMA Fuels Goals, Team Effort with New Leader: Q&A
The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1. ...
Best Western Drives Loyalty Via Winter Windfall Game
In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations....
Hostess Pushes Holiday DVD Rebate on 2 Million Packages
Hostess is once again out with a rebate offer to help drive sales of Classic Media’s holiday movies. The company is offering a $4 rebate off the purchase of animated holiday DVDs, including “Santa Claus Is Comin' to Town,” “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.” ...
In Loyalty, Talk Now, Earn Now, Redeem Now
(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening....
Hilton Hotels Builds Online Rewards Store
Members of the Hilton HHonors’s loyalty club need no longer spend much time pondering their rewards options. Hilton Hotels has struck a partnership with Maritz to open an online Hilton HHonors Rewards Store with a swank selection of goods cutting a wide swath from golf clubs to high definition TVs. ...
Coupons, Newspaper Inserts Influence Holiday Shoppers: Survey
People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found....
AmEx Offers Holiday Gimmick: Gadget Lover’s Card
It’s the season of giving, and American Express is calculating that holiday shoppers are as eager to get electronic gadgets as they are to give them....
Home Depot Offers $25,000 Gift Card in Contest
Home Depot has launched a contest to promote gift cards sales and its home improvement messaging....
Macy’s Hires Thomas for Loyalty Marketing
Macy’s has added new blood to lead its loyalty marketing efforts. The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services. ...
Hertz Offers Car Rental Rewards via Sweepstakes
Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals....
Gift Card Spending to Top $50 Billion by 2012: Study
Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report....
Good Deeds
Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed...
Secret Weapon?
The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study...
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