IdeaEdge to Develop Social Network Gift Card
IdeaEdge, Inc., a developer of prepaid gift card programs, is expanding its offerings using social networks to encourage groups of people to contribute to one gift card....
U.S. Bank, Anheuser-Busch, Team Up for Rewards Card
U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise...
Baseball Fans Score Deal at Detroit Marriott Hotels
Detroit Tigers fans and out-of-state visitors rooting for their home teams at Comerica Park can strike good deals by staying at downtown Detroit Marriott hotels....
Sprint Gears Up NASCAR Tix Giveaway
Sprint is running a major customer appreciation campaign, offering more than 30,000 free tickets to NASCAR events around a Sprint-sponsored race on May 15-17....
Nestlé Uses Prank to Promote Branded Comedy Network
Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets....
Land O Lakes to End Rewards Program
Land O Lakes is ending its Real Rewards program after less than a year. The company said it plans to shift gears after launching the test program, which offers prizes based on purchases of Land O Lakes products. The program, which launched last July, runs through mid June. ...
Chockstone Spawns SingleSwipe Loyalty Play
Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards....
Gift Card Packaging Drive Card Purchases
Consumers are more likely to buy gift cards that come with free packaging to enhance the gift experience, a recent survey found....
Bon-Ton Swaps Coupons for Clothes
Bon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive. Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated. ...
Cheapflights.com Launches Special Deals for Baseball Fans
Cheapflights.com is playing off spring baseball fever to encourage fans to follow their home teams on road trips against key rivals in classic ballparks throughout the season....
What About the Change?
Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card's value to use up the often small...
Hungry Heart
Heart disease is the No. 1 killer of American women. That sobering statistic is not lost on Kellogg Co. Some 5 million boxes of the cereal giant's Smart...
Coupons to the Rescue
Beginning next month, U.S. households will receive a tax rebate check from the federal government. The money is intended to stimulate economic activity...
Flagging Economy Could Boost Coupon Use: Survey
When it comes to shopping, coupons are a household staple. In fact, 86% of people have used coupons and/or discount codes while shopping. ...
Best Buy to Send HD DVD Buyers Store Cash
Consumer electronics retailer Best Buy said yesterday that it would distribute $50 gift cards to customers who bought HD DVD players in its stores before major manufacturers and studios declared surrender in the format wars with Blu-ray....
Starbucks Creates New Customer Experience
Starbucks is making a series of changes at its stores in an effort to transform the customer experience and perk up sales....
Dreyer’s Offers CDs with In-Store Purchase
Dreyer’s Grand Ice Cream is pushing sales of its Slow Churned Light Ice Cream with a gift with purchase offer for a free CD....
Miller Ties Rewards to Ad Campaign
Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign....
Hershey’s Adds Rewards to Earnhardt-Branded Bars
Hershey’s is paying homage to NASCAR legend Dale Earnhardt with collector’s edition Hershey’s and Kit Kat candy bars, and is incenting fans to buy them with a rewards overlay....
Harrah’s Expands Total Rewards Program
Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program....
RecycleBank Rewards Recycling with Gift Cards, Coupons
It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across....
Vesdia Names Holmquist as CMO
Loyalty firm Vesdia has named Lars Holmquist as chief marketing officer, a new post....
Budget Offers ‘Snow Birds’ Rental Breaks
Budget Rent A Car is taking advantage of seasonal human migration patterns to relocate its car fleet by offering deep rental discounts....
Chicago Store Offers Free Furniture if Cubs Win It All
If the Chicago Cubs end their century-long malaise and win the World Series this year, it could mean free furniture for many of the team’s famously stoic fans....
Wrigley Makes Over Gum with New Packaging, Flavors
The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales....
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