Chockstone Spawns SingleSwipe Loyalty Play
Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards....
Gift Card Packaging Drive Card Purchases
Consumers are more likely to buy gift cards that come with free packaging to enhance the gift experience, a recent survey found....
Bon-Ton Swaps Coupons for Clothes
Bon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive. Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated. ...
Cheapflights.com Launches Special Deals for Baseball Fans
Cheapflights.com is playing off spring baseball fever to encourage fans to follow their home teams on road trips against key rivals in classic ballparks throughout the season....
What About the Change?
Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card's value to use up the often small...
Hungry Heart
Heart disease is the No. 1 killer of American women. That sobering statistic is not lost on Kellogg Co. Some 5 million boxes of the cereal giant's Smart...
Coupons to the Rescue
Beginning next month, U.S. households will receive a tax rebate check from the federal government. The money is intended to stimulate economic activity...
Flagging Economy Could Boost Coupon Use: Survey
When it comes to shopping, coupons are a household staple. In fact, 86% of people have used coupons and/or discount codes while shopping. ...
Best Buy to Send HD DVD Buyers Store Cash
Consumer electronics retailer Best Buy said yesterday that it would distribute $50 gift cards to customers who bought HD DVD players in its stores before major manufacturers and studios declared surrender in the format wars with Blu-ray....
Starbucks Creates New Customer Experience
Starbucks is making a series of changes at its stores in an effort to transform the customer experience and perk up sales....
Dreyer’s Offers CDs with In-Store Purchase
Dreyer’s Grand Ice Cream is pushing sales of its Slow Churned Light Ice Cream with a gift with purchase offer for a free CD....
Miller Ties Rewards to Ad Campaign
Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign....
Hershey’s Adds Rewards to Earnhardt-Branded Bars
Hershey’s is paying homage to NASCAR legend Dale Earnhardt with collector’s edition Hershey’s and Kit Kat candy bars, and is incenting fans to buy them with a rewards overlay....
Harrah’s Expands Total Rewards Program
Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program....
RecycleBank Rewards Recycling with Gift Cards, Coupons
It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across....
Vesdia Names Holmquist as CMO
Loyalty firm Vesdia has named Lars Holmquist as chief marketing officer, a new post....
Budget Offers ‘Snow Birds’ Rental Breaks
Budget Rent A Car is taking advantage of seasonal human migration patterns to relocate its car fleet by offering deep rental discounts....
Chicago Store Offers Free Furniture if Cubs Win It All
If the Chicago Cubs end their century-long malaise and win the World Series this year, it could mean free furniture for many of the team’s famously stoic fans....
Wrigley Makes Over Gum with New Packaging, Flavors
The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales....
Sharper Image Accepts Gift Card Again, But with Stiff Rules
The Sharper Image is back to accepting gift cards, following its Chapter 11 bankruptcy filing last month. But the chain has added some stiff rules to its redemption policy....
Loop’d Network Starts Ski Community with Giveaways
Loop’d Network is launching an online ski community with a series of monthly giveaways of autographed gear from an X Games star....
Mrs. Fields Cookies Offers Sweet Corporate Gifts: Q&A
Nothing says ‘thank you’ like a fresh-baked cookie. That’s part of Mrs. Fields Cookies’ bread and butter, a firm that has been offering a corporate gifting program for employee rewards for the last 13 years. Since 2005, sales have increased about 50%. ...
Tivo Terminates Rewards Program
TiVo is ending is TiVo Rewards program in May. The company, which posted the notice on its Web site, said that through surveys it “discovered new and different ways to involve our fans and keep them more connected to TiVo and other TiVo customers.” ...
Brookstone Swaps Sharper Image Gift Cards for Discounts
Brookstone is accepting Sharper Image gift cards and gift certificates in exchange for a 25% savings at its stores. ...
PetSmart Offers Pet Portrait Loyalty Credit Card
PetSmart is tapping into the emotional appeal of its PetPerks Visa Card by letting customers put the mug of their favorite dog or cat on it....
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