McDonald's Unlocks Pirates Booty for Happy Meals
McDonald's has mapped out a summer of premium treasure tied to Disney's Pirates of the Caribbean: Dead Man's Chest, with Happy Meal toys inspired by the film. ...
Betty Crocker Makes Millions for Education
After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country. ...
Consumer Angst Causes OfficeMax to Eliminate Mail-in Rebates
After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation's largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well. ...
Gap Inc. Business Direct Launches Options Card
Gap Inc. Business Direct is out with a new gift card option for corporate buyers, which now blends three of its top brands into one card. ...
Dunkin' Donuts Calls Gift Card Offer a Scam
(Direct Newsline)—Dunkin' Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam. ...
American Eagle Outfitters Dangles Movie Tickets for Jean Fittings
American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line. ...
Customer Service Could Fix Promotional Offers
When the phone rings in consumer affairs, marketing should listen in. Marketers could learn a lot about how their promotional offers are playing in Peoria—and improve their ROI along the way. Hal Stinchfield, founder of fulfillment consultancy Promotional Marketing Insights, talks about how consumer complaints make for better offers. ...
Domestic Automakers' Incentives Plummet
Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings. ...
Employees Not to Happy with Management: Maritz Poll
The state of labor relations is in the dumpster. In fact, 49% of Americans describe the relationship between management and labor at their companies as "lukewarm" or "negative," with only 9% describing the relationship as "extremely positive," according to a new Maritz Poll on employee satisfaction conducted by Maritz Research. ...
Thrifty, Budget Pair With Airlines for Promos
Thrifty Car Rental and Budget Rent A Car System, Inc. have individually partnered with airline companies to reward frequent flyer members with additional miles for renting the companies' vehicles. ...
P&I Postscript
MARITZ LOYALTY MARKETING: has named Shea Long...
VW Targets African-Americans at Miami Block Party
Volkswagen of America is headed to Miami for a blow-out block party on Sunday, where it will target African-Americans with ticket upgrades to the All-Star Basketball Game, as well as rides in its vehicles. ...
Valassis Buys Advo for $1.3 Billion
Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion. ...
MasterCard Sweeps Promises 500 Free Flights
Playing on the "priceless" fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world. ...
Magic School Bus Revs Wise Foods
Wise Foods gets on Scholastic's Magic School Bus for a regional back-to-school campaign. ...
Priming the Pump
Who wouldn't like some free gasoline as gas prices remain at record levels? Well, a Sunoco promotion tied to NASCAR is offering consumers just that. Sunoco...
Signature Event
According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible...
Subway Freshens Kids Marketing
Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took...
Toasting a Golden Beer
Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches...
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