Kashi Pushes Granola with Free Samples
Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle....
Linens n’ Things to Honor Gift Cards Despite Bankruptcy Filing
Linens Holding Co., the parent of Linens 'n Things, said it will continue to honor gift cards in all of its stores, despite last week’s filing for Chapter 11 bankruptcy protection. ...
Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons
Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches....
McDonald’s to Sample 8 Million New Chicken Dishes
McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort....
Taco Bueno Takes Mobile Couponing Chain-wide
All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market....
Rewarding Redemption
My Coke Rewards has established a benchmark for all marketers considering an online loyalty program. But Coca-Cola Co. hasn't rested on its laurels...
Recession Rewards
The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers...
Delta Starts Rewards Program for Fidelity Investors
Delta Air Lines and Fidelity Investments are launching a new mileage rewards program for investors opening new, non-retirement brokerage accounts with Fidelity...
Retailers Go After Economic Stimulus Rebate Dollars
Retailers want a big chunk of the economic stimulus rebate checks that began mailing this week, and they are offering lucrative incentives to bring people into stores...
Best Western Lures Harley Riders with Rewards
Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts...
California Pizza Kitchen Rolls Out Thank You Program
California Pizza Kitchen, Inc. is thanking customers for their patronage with a new program that offers giveaways ranging from meal discounts to cash prizes...
American Express Creates Cardmember Travel Site
American Express has launched a Web site intended as a community where cardmembers can share their travel experiences...
Barilla Teams Up with Scholastic for Book Offer
Barilla has partnered with children’s book publisher Scholastic for a free book with the purchase of Piccolini pasta, a new product just for kids...
Correction
In the April 16 issue of Promo P&I’s article “Promotional Product Sales Hit Record at $19.8 Billion...
Coalition Asks BK to Pull Toy Premiums
Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”...
Rewards That Count
Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.
Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing....
Taco Bell Launches Gas Card Giveaway Game
Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages....
McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show...
Promotional Products Sales Hits Record at $19.6 Billion
Sales of promotional products rose 5.4% to from $18.6 billion in 2006 to $19.6 billion in 2007, a new record, according to The Advertising Specialty Institute (ASI)....
IdeaEdge to Develop Social Network Gift Card
IdeaEdge, Inc., a developer of prepaid gift card programs, is expanding its offerings using social networks to encourage groups of people to contribute to one gift card....
U.S. Bank, Anheuser-Busch, Team Up for Rewards Card
U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise...
Baseball Fans Score Deal at Detroit Marriott Hotels
Detroit Tigers fans and out-of-state visitors rooting for their home teams at Comerica Park can strike good deals by staying at downtown Detroit Marriott hotels....
Sprint Gears Up NASCAR Tix Giveaway
Sprint is running a major customer appreciation campaign, offering more than 30,000 free tickets to NASCAR events around a Sprint-sponsored race on May 15-17....
Nestlé Uses Prank to Promote Branded Comedy Network
Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets....
Land O Lakes to End Rewards Program
Land O Lakes is ending its Real Rewards program after less than a year. The company said it plans to shift gears after launching the test program, which offers prizes based on purchases of Land O Lakes products. The program, which launched last July, runs through mid June. ...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Next»
