Mall Magic: Sampling Where It's At
Malls prove to be a prime locale for pushing samples. While the sluggish economy may have shoppers tightly holding on to their wallets, it's not stopping people from visiting the mall where they've grown accustomed to receiving free samples.This special report from Promo details a case study on sampling events Coke is about to kick off, what kind of ROI can be expected from mall sampling and what the costs are....
Chrysler Offers Fixed Gas Prices with Auto Deals
Chrysler is offering car buyers fixed prices at the gas pump for the next three years if they purchase a new car through June 2...
New Products, Offers Abound at NYIRR Show
Exhibitors were pushing their new products last week at the New York Incentives Rewards & Recognition Show with a focus on customization and indulgence...
American Express Offers ‘Spring Fling’ Gift Card Promo
American Express launched its third in-store promotion last week, offering customers a freebie if they buy two gift cards...
Best Western Celebrates Loyalty with Anniversary Contest, Sweeps
Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000...
Golf Score Drives Special Wachovia Savings Rate
Wachovia customers can thank golfer Anthony Kim and his record 16 under par score in the recent Wachovia Tournament for a short-term interest rate boost in special savings accounts...
Kashi Pushes Granola with Free Samples
Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle....
Linens n’ Things to Honor Gift Cards Despite Bankruptcy Filing
Linens Holding Co., the parent of Linens 'n Things, said it will continue to honor gift cards in all of its stores, despite last week’s filing for Chapter 11 bankruptcy protection. ...
Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons
Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches....
McDonald’s to Sample 8 Million New Chicken Dishes
McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort....
Taco Bueno Takes Mobile Couponing Chain-wide
All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market....
Rewarding Redemption
My Coke Rewards has established a benchmark for all marketers considering an online loyalty program. But Coca-Cola Co. hasn't rested on its laurels...
Recession Rewards
The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers...
Delta Starts Rewards Program for Fidelity Investors
Delta Air Lines and Fidelity Investments are launching a new mileage rewards program for investors opening new, non-retirement brokerage accounts with Fidelity...
Retailers Go After Economic Stimulus Rebate Dollars
Retailers want a big chunk of the economic stimulus rebate checks that began mailing this week, and they are offering lucrative incentives to bring people into stores...
Best Western Lures Harley Riders with Rewards
Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts...
California Pizza Kitchen Rolls Out Thank You Program
California Pizza Kitchen, Inc. is thanking customers for their patronage with a new program that offers giveaways ranging from meal discounts to cash prizes...
American Express Creates Cardmember Travel Site
American Express has launched a Web site intended as a community where cardmembers can share their travel experiences...
Barilla Teams Up with Scholastic for Book Offer
Barilla has partnered with children’s book publisher Scholastic for a free book with the purchase of Piccolini pasta, a new product just for kids...
Correction
In the April 16 issue of Promo P&I’s article “Promotional Product Sales Hit Record at $19.8 Billion...
Coalition Asks BK to Pull Toy Premiums
Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”...
Rewards That Count
Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.
Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing....
Taco Bell Launches Gas Card Giveaway Game
Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages....
McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show...
Promotional Products Sales Hits Record at $19.6 Billion
Sales of promotional products rose 5.4% to from $18.6 billion in 2006 to $19.6 billion in 2007, a new record, according to The Advertising Specialty Institute (ASI)....
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