Teen Boys More Likely to Buy Gift Cards than Girls
Some 48% of college-bound teens purchase gift cards rather than a gift item for friends and family throughout the year, while 33% of teen girls bought gift cards, according to a new study commissioned by Stored Value Systems, Inc. (SVS), a national gift card supplier and transaction processor. ...
San Diego Chargers Fans to Get Digital Gift Cards
In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers' online team store during the upcoming season. ...
WNBA Unveils Affinity Cards for Fans
The Women's National Basketball Association (WNBA) has teamed up with Discover Card to offer fans WNBA and team affinity credit cards that give them access to designated lounges located in arenas throughout the season. ...
P&I Postscripts
U.K. GROCER TESCO: is rewarding its 13 million...ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will......
OfficeMax Takes 'Schooled' In-Store
OfficeMax brings its back-to-school TV show into stores this week as part of its "New Year, New You" campaign. ...
Domino's Pizza to Pitch New Brownies with Sampling
A little sweetness after a pizza is just the treat that Domino's Pizza is hoping to entice its customers with as it kicks off a nationwide brownie-sampling event tomorrow to introduce its new Brownie Squares. ...
Sam Adams Lets Consumers Pick Next Craft Beer
Sam Adams is going to its customers to find the next beer to add to its Brewmaster's Collection next year. ...
Google Maps Dangle 20,000 Coupons for U.S. Businesses
Google Inc. has launched a new service that lets businesses offer printable coupons to shoppers under a new deal between its Google Maps service and direct marketing company Valpak....
Milk Mustache Adds 'Body by Milk' Auction
The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens. ...
Hotels Offer Lotions and Sunscreen Amid Heightened Airline Security
Hotels are coming to the rescue of weary travelers forced to discard their cosmetics, lotions and hair-care products in the wake of last week's foiled terrorist plot in London. ...
Quaker Brings Life to Adventure DVD
Quaker Oats Co. lends its Life cereal brand to a popular children's book series for its first animated DVD. ...
Craftsman Brings Gift Cards on NASCAR Tour
Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club. ...
Simon Wins Court Challenge to Gift Card Fees
Banks that issue Simon Property Group's gift cards can keep charging dormancy fees on the cards, following a court ruling earlier this month. ...
TicketsNow Launches 'InCrowd' Loyalty Program
Event ticket seller TicketsNow has rolled out its first-ever loyalty program, which gives frequent customers additional benefits ranging from free shipping to concierge services. ...
American Express Reworks Rewards Program
American Express is reworking its membership rewards program over the coming months, eliminating its double points for everyday purchases rewards among other changes....
Cranium Touts Giggle Gear With Skippy, Minute Maid
Cranium is extending its reach into grocery store aisles under two new deals with Skippy Peanut Butter and Minute Maid to tout its new Giggle Gear toy line....
Who Has What Loyalty Cards in Their Wallet?
Rewards program members were more likely to spend a greater amount of money in the past six months across 11 retail categories, including home improvement, electronics, grocery and book stores, according to a recent study conducted by Maritz Research, a market research firm....
Eddie Bauer, Coinstar Team for Gift Card Service
Eddie Bauer is the latest brand to join forces with supermarket coin changing machine company Coinstar, Inc. offering gift card and eCertificates in exchange for loose change....
Premiums Makers Rally Against California Law
Makers of glassware premiums are readying a push to support new federal legislation that would ease pressure on marketers in California. ...
L.A. Sparks' Fans Flock to Loyalty Program
The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks team isn’t just serving up points on the basketball court anymore. It is engaging fans in a new loyalty program that lets game attendees earn points to redeem rewards. ...
Weight-loss Instructor Drops Suit Against My Coke Rewards
The weight-loss instructor who filed a lawsuit several weeks ago against the Coca-Cola Co. claiming that its popular My Coke Rewards program might prompt kids to drink so much soda that they could die or at the very least become obese, has dropped the suit....
Ford, Kellogg Put Fusion Premiums in Cereal Boxes
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box. ...
Hilton, Discovery Team For Kids' Summer Premiums
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies. ...
Comcast Debuts CD Sampler of Internet Sites
There's a new kind of premium that helps consumers tame the Internet. It's a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care. ...
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