Delta Ties Miles to Dining Experiences
Delta Airlines is giving members of its loyalty program, SkyMiles, a new way to rack up miles—by eating out. ...
GM Woos Consumers with Huge Warranty Package
General Motors has come out swinging in the automotive wars by incenting consumers with what is considered to be the largest warranty among automakers for its 2007 car and light-duty truck lineup. ...
JVC Dangles Electronics in Retail Sales Program
JVC Co. of America, a developer and manufacturer of audio and video products, has launched an online training program that dangles electronic gadgets as prizes for retail sales professionals who take the course. ...
P&I Postscript
TRAVELOCITY: and Barclays Bank Delaware have launched the...
Advo Counter Suit Seeks Immediate Merger
Advo has filed a counter suit against Valassis in an effort to force Valassis to complete its $1.3 billion purchase of Advo by the end of this week. ...
Human Fruit Stages 'Protest' for Naked Juice
Life-sized apples, giant kiwis and over-blown grapes will be on the streets "protesting" in Chicago this month and handing out samples of Naked Juice. ...
Dunlop Dangles Eyewear for Tires
Would you like a pair of eyeglasses to go with those tires? ...
Managers Prefer Non-Cash Incentives
Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees' job level. ...
Home Depot Debuts First Reward Cards
The Home Depot has launched its first consumer and business rewards credit cards—The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard lets consumers and business owners earn rewards for everyday purchases. ...
Subway Adds Rewards Overlay to Cash Card
Subway Restaurants are rolling out a new rewards component to its Cash Card program that lets loyal consumers rack up points to redeem for free Subway menu items. ...
Chili's Spices Up Gifts Cards with Customizable Option
Chili's Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards. ...
Automakers Spend Less to Drive Purchases
Over the summer, automakers tightened up their incentive purses used to drive consumers to their showrooms to make vehicle purchases. ...
Maritz Incentives Debuts Global Rewards Catalog
Maritz Incentives has launched the "exclusively yours" global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture. ...
Carter Promotions Merges with Target Marketing Group
Promotional products company Carter Promotions has merged with the Target Marketing Group, a distributor of promotional products. ...
P&I Postscript
NASCAR: has revved up its Official NASCAR Members Club loyalty program giving ...
Inventive Incentives
Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises...
Inventive Incentives
Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more...
Environmental Group Hammers McDonald's Over Hummers
McDonald's has come under fire from an environmental group over a Happy Meal promotion that gives away toy Hummers as premiums. ...
Play-Doh Celebrates 50th with Snip-its Promo
Play-Doh is sending kids to the barber's chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new "do." ...
Avis Boosts Rentals with Crest Premiums
When it comes to the bare necessities in life, Avis Rent A Car and Crest are giving airport travelers a needed helping hand. ...
Delta SkyMiles Teams with Netflix for Miles
Delta Airlines is giving it loyalty club members a new way to rack up miles—watching movies from home. ...
DSW Revamps Loyalty Program
Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program. ...
Summer Push Puts New Elizabeth Arden Fragrance in Teens' Hands
Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls. ...
Moms Don't Cash In on Credit Card Rewards
Fully 41% of moms use a rewards-based credit card, but more than half don't redeem their points. ...
Learn To Generate 'Return On Customer'
(Small Business Review)—To build long-term value for your business, invest in your relationship with existing customers—your most valuable assets. ...
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