Travelocity Debuts VIP Program
Travelocity becomes the first major online travel agency to launch a loyalty program to give its most dedicated customers priority service, exclusive discounts and additional perks, the online travel company said yesterday. The VIP program adds an extra layer pampering to it existing customer loyalty program launched last November. ...
Denny's Adds Free Kids Meal on Halloween
Denny's is tapping a Halloween theme to give kids an extra treat. ...
Consumers Flock to Hotel vs. Travel Sites Thanks to Rewards
Eager to avoid the cost of "middleman" sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel's Web booking program first. ...
P&I Postscripts
GAS STATION TV: has introduced a service that combines its...MALL NETWORKS: has hired Kristyn Golier as......
Sampling Reigns as Key Method to Drive In-Store ROI
Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI. ...
Sesame Workshop Backs Organic Foods
Sesame Street characters are going organic under a new deal with Earth's Best to put some of the show's favorite characters on organic frozen food and baby food products. ...
Moet Hennessy Custom Designs Free Music Cards
Free tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers. ...
Grocer Texts Offers to Customers
Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials. ...
Nestlé Waters Rolls Out School Loyalty Program
Nestlé Waters North America is rolling out a new loyalty program that rewards schools nationwide with sports equipment and field trips in exchange for labels from its Pure Life brand. ...
New Products and Gift Cards Debut at The Motivation Show
For the takers, The Motivation Show, held last week in Chicago, had plenty to offer and lots of incentives to lure people into exhibit booths including baby kangaroos, back massages, women with water spouting from the tops of their heads and fingertips and 1988 NFL Hall of Famer Mike Ditka, who was on hand to sign autographs on mini footballs. In addition to all the come ons, exhibitors had plenty of new offerings. Here's a sampling from the show floor. ...
KB Launches Grandparents Rewards Club
To stand out among the cluttered retail environment, KB Toys is rolling out a new rewards program, just for grandparents. Timed in advance of the holiday shopping season, the program dangles a weekly discount for age-specific shoppers. ...
ESPN Taps Sports Fans with First Rewards Card
ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise. ...
Adding a Twist, Chase Offers Cash or Points for Loyalty
Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty. ...
Best Buy Revamps Reward Zone
Best Buy has revamped its loyalty program Reward Zone, ditching its $10 registration fee, building two reward levels and adding a co-branded MasterCard. Best Buy used shopper feedback to restructure the three-year-old program, which has more than 7 million members. ...
Mystic Seaport Joins Ride Share Incentive
NuRide, Inc., an incentive-based ridesharing network, has partnered with Connecticut's Mystic Seaport, The Museum of America and the Sea, to reward regional commuters who share rides using the company's service with free admission to the attraction. ...
Costello Joins Pay By Touch
Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities. ...
P&I Postscripts
MCDONALD'S: is tying its latest Happy Meal premiums to...JP PROMOTIONAL PRODUCTS: a distributor of imprinted promotional products has...HARRAH'S ENTERTAINMENT: won a patent for its...ATRIUM ENTERPRISES: Jericho, NY, opened...
Advo Could Face Class-Action Suit
Direct-mailer Advo could face a class-action suit charging that Advo misrepresented its financial health when negotiating its $1.3 billion sale to Valassis. ...
Coupons Take to Third Screen
Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones. ...
Webloyalty.com, Fandango.com Sued for Coupon Click Fraud
A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase. ...
Simon Malls Sell Komen Gift Cards
Simon Property Group has partnered with the Susan G. Komen Breast Cancer Foundation to issue the mall company's first-ever cause-related gift card. ...
Yahoo Readies Multichannel Campaigns to Hook Users
(Direct Newsline)—Search engine and Internet portal Yahoo will swap java for eyeballs this Friday. ...
Big Fish Games Launches Rewards Program
Casual game developer and distributor Big Fish Games has rolled out a new program that blends social networking with online gaming, in which users earn rewards through a referral program. ...
SpaWish Simplifies Loyalty Program
SpaWish.com has launched a new loyalty program that trumps the old one with its simplicity and ability to keep customers engaged. ...
Broadway Rewards Dedicated Fans
Broadway's biggest producer has launched a loyalty program that will give theater fans the red-carpet treatment. ...
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