Huge Popularity of MyCoke Rewards Pushes Extension of Program
MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity. ...
Starbucks Spreads Cheer via Holiday Campaign
Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness. ...
Simon Gift Card Case Moves to Georgia Supreme Court
The Georgia Supreme Court this week is debating a lawsuit filed by former Georgia Governor Roy Barnes over the legality of Simon Property Group gift card fees. ...
Incentive Show Reprised in Event and Virtual Settings
The Incentive Show is re-emerging in new formats. VNU is converting the event, which closed its doors after 71 years last month, into a virtual trade show. And Selling Communications, Inc. and Motivation Media are organizing their own trade show for the New York market. ...
Volkswagen Offers Electric Guitar as Incentive
Volkswagen has moved beyond flower power. It is out with a fresh incentive to drive sales among young people, a tricked-out guitar that can be played through the vehicle's audio system. ...
Citi Ads Tout Systemwide 'Thank You' Points
Banking giant Citi has put a pair of oddballs in charge of pitching points in Citi's first-ever ad campaign for its systemwide "Thank You" loyalty program. ...
Quiznos Launches Gift Card, Incentive Card Program
Quiznos is launching a new gift card program that adds another layer to gift-giving options and corporate incentives. ...
Gift Cards High on the List for Holiday Shopping: Survey
Gift cards will be a hot item again this holiday season, with even more retailers offering "gift card malls" and customization options, including video. ...
Harris Interactive Hires VP-Senior Consultant
Market research firm Harris Interactive has hired John Fricker as VP-senior consultant for its Loyalty Research Practice. ...
MasterCard Deposits College Savings Rewards
Saving for college may have gotten a little bit easier thanks to a MasterCard and Upromise initiative that lets consumers earn college savings dollars while making everyday debit card purchases. ...
PPAI Recognizes 2007 Web Award Winners
The Promotional Products Association International has named the winners of the 2007 PPAI Web Award. ...
P&I Postscripts
DENNY'S: has joined forces with the...CARDWAYS.COM: an online customized gift card and greeting card destination, has...NEXT, INC.: a sportswear and promotional products company, has......
Valassis 3Q Earnings Plummet; Legal Battles with Advo Loom
Valassis reported third quarter net earnings of $6.6 million, plummeting 68.9% from one year ago due largely to charges related to its failed merger agreement with rival direct mailer Advo and fierce price competition. ...
Taco Bell Ties Free Tacos to World Series
Taco Bell is dangling free tacos tonight for consumers, with rewards tied to home runs in Game 3 of the 2006 World Series. ...
Coca-Cola's New Enviga to Get Major Consumer Sampling
Coca-Cola's new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas. ...
New York Incentive Show Dies a Slow Death
After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars. ...
Virgin Megastores Launches Loyalty Program
Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives. ...
Premium Magic: Q&A with Jim McCafferty
Jim McCafferty's new-business pitch is unusual, even for the toy industry. He invites people to come and have lunch in his spaceship. ...
Best Western Puts Gift Card in Wal-Mart, Kroger, Other Stores
Best Western International is set to greatly expand it travel card program offering its gift card in a number of retail outlets, including discount giant Wal-Mart and The Kroger Co., just as consumers gear up for the start of the holiday shopping season. ...
Travelocity Debuts VIP Program
Travelocity becomes the first major online travel agency to launch a loyalty program to give its most dedicated customers priority service, exclusive discounts and additional perks, the online travel company said yesterday. The VIP program adds an extra layer pampering to it existing customer loyalty program launched last November. ...
Denny's Adds Free Kids Meal on Halloween
Denny's is tapping a Halloween theme to give kids an extra treat. ...
Consumers Flock to Hotel vs. Travel Sites Thanks to Rewards
Eager to avoid the cost of "middleman" sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel's Web booking program first. ...
P&I Postscripts
GAS STATION TV: has introduced a service that combines its...MALL NETWORKS: has hired Kristyn Golier as......
Sampling Reigns as Key Method to Drive In-Store ROI
Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI. ...
Sesame Workshop Backs Organic Foods
Sesame Street characters are going organic under a new deal with Earth's Best to put some of the show's favorite characters on organic frozen food and baby food products. ...
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