Going for Gold
There's an old saying that Timing is everything, and truth be told, it really is. ...
Ah Choooooooo!
Want to create brand impact? Hand out an item that can be found in most women's purses, especially at this time of year. Tissues. ...
Yuletide Lattes
Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,...
Lost No More
ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, ...
Hostess, Applebee's, Keebler Shine with Holiday DVD Promotions
Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media's re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin' To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo's Christmas Carol and Cricket on the Hearth. ...
Wendy's Rolls Gift Card with Giveaways
Wendy's International rolled out its new gift card program last week amid fresh TV spots and giveaways. ...
Lowe's Sends Gift-Card Buyers to the Movies
Lowe's Cos. is giving away movie tickets to shoppers who buy gift cards. ...
Democratic Congress Makes Prop 65 Changes Tough Go for PPAI
With Democrats set to take control of Congress next year, the Promotional Products Association International is concerned that it won't be able to push through changes to Proposition 65. ...
Boston Initiative Rewards Local Shoppers
More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week. ...
GM Licenses 4imprint to Serve Dealers
General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers. ...
Ticketmaster Bows Gift Cards
Ticketmaster is hoping to get a slice of the $24.81 billion expected in gift card sales this holiday season with the debut of its first gift card. ...
Giddy for Gift Cards: Harrisburg and Chicago
Christmas stockings in Harrisburg, PA and Chicago may have more gift cards than usual this season. It turns out that more consumers in those cities buy gift cards than anywhere else in the U.S. ...
Webloyalty Seeks Court Dismissal of Fraud Suit
Webloyalty.com, a provider of technology-based affinity services, and Fandango.com, an e-commerce movie ticket company, have asked a court to throw out a class-action lawsuit claiming the two ripped off consumers with a coupon click fraud scheme. ...
PayPal Tries Rebates for Holidays
Payment processor PayPal has added rebates to its repertoire of holiday promotions for online retailers and its own parent, eBay. ...
P&I Postscripts
HYATT HOTELS & RESORTS: has added Amtrak as a...BROOKSTONE: has launched the.....
KB Toys Woos Grandparents with Discounts
Toy retailer KB Toys touts its fledgling Grandparents' Rewards Club with extended discounts designed to recruit new members. ...
Cheerios Puts Books in 5 Million Boxes
General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids' books inside boxes of Cheerios cereal. ...
Blockbuster Offers Free Rentals Via Expanded Rental Program
A new component to Blockbuster's online DVD rental program rewards customers for returning movies in-store instead of the through the mail. ...
Gift Cards Beat Toys and Music as Holiday Gift of Choice
Gift cards, for the first time, will be favored over toys, games, even music and movies, as the gift of choice this holiday season. ...
e-Miles Rewards Airline Miles for Ad Views
Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles. ...
Travelocity Debuts Gift Card at Retail
Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business. ...
MasterCard Will Run Rewards Programs for Banks
MasterCard International is readying a loyalty marketing service for banks. ...
Miami Heat Rewards Fans
The Miami Heat has joined the branded credit card business. ...
Dairy Queen Fan Club Celebrates One-Millionth Member
Dairy Queen is celebrating its latest loyalty club milestone—1 million members—reaching its goal with help from its most recent sweepstakes. ...
P&I Postcripts
WYNDHAM HOTEL GROUP: is rewarding members of its...THE CHICAGO TRIBUNE: has debuted a...COMDATA CORP.: a company that offers...LOYALTY LAB: San Francisco, has hired......
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