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Pampers Offers Customized Holiday Cards

Dec 11, 2006

Pampers.com is letting visitors make holiday cards. ...

Papa John's Pitches Superman DVD in 40 Million Direct Mail Pieces

Dec 5, 2006, By Amy Johannes

Papa John's is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza. ...

Going for Gold

Dec 1, 2006, By Rod Taylor

There's an old saying that Timing is everything, and truth be told, it really is. ...

Ah Choooooooo!

Dec 1, 2006, By Amy Johannes

Want to create brand impact? Hand out an item that can be found in most women's purses, especially at this time of year. Tissues. ...

Yuletide Lattes

Dec 1, 2006, By Amy Johannes

Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,...

Lost No More

Dec 1, 2006, By Amy Johannes

ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, ...

Hostess, Applebee's, Keebler Shine with Holiday DVD Promotions

Dec 1, 2006, By Amy Johannes

Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media's re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin' To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo's Christmas Carol and Cricket on the Hearth. ...

Wendy's Rolls Gift Card with Giveaways

Nov 29, 2006, By Patricia Odell

Wendy's International rolled out its new gift card program last week amid fresh TV spots and giveaways. ...

Lowe's Sends Gift-Card Buyers to the Movies

Nov 29, 2006, By Betsy Spethmann

Lowe's Cos. is giving away movie tickets to shoppers who buy gift cards. ...

Democratic Congress Makes Prop 65 Changes Tough Go for PPAI

Nov 29, 2006, By Patricia Odell

With Democrats set to take control of Congress next year, the Promotional Products Association International is concerned that it won't be able to push through changes to Proposition 65. ...

Boston Initiative Rewards Local Shoppers

Nov 29, 2006, By Andrew Scott

More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week. ...

GM Licenses 4imprint to Serve Dealers

Nov 29, 2006

General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers. ...

Ticketmaster Bows Gift Cards

Nov 29, 2006, By Andrew Scott

Ticketmaster is hoping to get a slice of the $24.81 billion expected in gift card sales this holiday season with the debut of its first gift card. ...

Webloyalty Seeks Court Dismissal of Fraud Suit

Nov 29, 2006, By Andrew Scott

Webloyalty.com, a provider of technology-based affinity services, and Fandango.com, an e-commerce movie ticket company, have asked a court to throw out a class-action lawsuit claiming the two ripped off consumers with a coupon click fraud scheme. ...

Giddy for Gift Cards: Harrisburg and Chicago

Nov 29, 2006

Christmas stockings in Harrisburg, PA and Chicago may have more gift cards than usual this season. It turns out that more consumers in those cities buy gift cards than anywhere else in the U.S. ...

PayPal Tries Rebates for Holidays

Nov 29, 2006

Payment processor PayPal has added rebates to its repertoire of holiday promotions for online retailers and its own parent, eBay. ...

P&I Postscripts

Nov 29, 2006

HYATT HOTELS & RESORTS: has added Amtrak as a...BROOKSTONE: has launched the.....

KB Toys Woos Grandparents with Discounts

Nov 27, 2006

Toy retailer KB Toys touts its fledgling Grandparents' Rewards Club with extended discounts designed to recruit new members. ...

Cheerios Puts Books in 5 Million Boxes

Nov 15, 2006

General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids' books inside boxes of Cheerios cereal. ...