Blockbuster Incents Netflix Customers with Free Rentals 

Dec 13, 2006, By Amy Johannes

Blockbuster Inc. is luring users of rival online movie rental service Netflix with free movies...

Hotel.com Spreads Message in Digital Campaign 

Dec 13, 2006, By Patricia Odell

Hotels.com has launched its first online viral campaign.

The viral component focuses on an online instant-win game at HotelGiveAway.com that can be forwarded to friends. ...

Burger King Rolls Credit-Card Look-alikes 

Dec 13, 2006, By Amy Johannes

'Tis the season of gift cards, and big name brands are rolling out new offerings just in time for the holidays. ...

McDonald's Spruces Up Its Arch Card 

Dec 13, 2006

McDonald's is making its gift card a fashion statement. ...

Pampers Offers Customized Holiday Cards 

Dec 11, 2006

Pampers.com is letting visitors make holiday cards. ...

Papa John's Pitches Superman DVD in 40 Million Direct Mail Pieces 

Dec 5, 2006, By Amy Johannes

Papa John's is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza. ...

Lost No More 

Dec 1, 2006, By Amy Johannes

ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, ...

Going for Gold 

Dec 1, 2006, By Rod Taylor

There's an old saying that Timing is everything, and truth be told, it really is. ...

Ah Choooooooo! 

Dec 1, 2006, By Amy Johannes

Want to create brand impact? Hand out an item that can be found in most women's purses, especially at this time of year. Tissues. ...

Yuletide Lattes 

Dec 1, 2006, By Amy Johannes

Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,...

Hostess, Applebee's, Keebler Shine with Holiday DVD Promotions 

Dec 1, 2006, By Amy Johannes

Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media's re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin' To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo's Christmas Carol and Cricket on the Hearth. ...

Wendy's Rolls Gift Card with Giveaways 

Nov 29, 2006, By Patricia Odell

Wendy's International rolled out its new gift card program last week amid fresh TV spots and giveaways. ...

Lowe's Sends Gift-Card Buyers to the Movies 

Nov 29, 2006, By Betsy Spethmann

Lowe's Cos. is giving away movie tickets to shoppers who buy gift cards. ...

Democratic Congress Makes Prop 65 Changes Tough Go for PPAI 

Nov 29, 2006, By Patricia Odell

With Democrats set to take control of Congress next year, the Promotional Products Association International is concerned that it won't be able to push through changes to Proposition 65. ...

Boston Initiative Rewards Local Shoppers 

Nov 29, 2006, By Andrew Scott

More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week. ...

GM Licenses 4imprint to Serve Dealers 

Nov 29, 2006

General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers. ...

Ticketmaster Bows Gift Cards 

Nov 29, 2006, By Andrew Scott

Ticketmaster is hoping to get a slice of the $24.81 billion expected in gift card sales this holiday season with the debut of its first gift card. ...

Giddy for Gift Cards: Harrisburg and Chicago 

Nov 29, 2006

Christmas stockings in Harrisburg, PA and Chicago may have more gift cards than usual this season. It turns out that more consumers in those cities buy gift cards than anywhere else in the U.S. ...

Webloyalty Seeks Court Dismissal of Fraud Suit 

Nov 29, 2006, By Andrew Scott

Webloyalty.com, a provider of technology-based affinity services, and Fandango.com, an e-commerce movie ticket company, have asked a court to throw out a class-action lawsuit claiming the two ripped off consumers with a coupon click fraud scheme. ...

PayPal Tries Rebates for Holidays  

Nov 29, 2006

Payment processor PayPal has added rebates to its repertoire of holiday promotions for online retailers and its own parent, eBay. ...

P&I Postscripts 

Nov 29, 2006

HYATT HOTELS & RESORTS: has added Amtrak as a...BROOKSTONE: has launched the.....

KB Toys Woos Grandparents with Discounts 

Nov 27, 2006

Toy retailer KB Toys touts its fledgling Grandparents' Rewards Club with extended discounts designed to recruit new members. ...

Cheerios Puts Books in 5 Million Boxes 

Nov 15, 2006

General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids' books inside boxes of Cheerios cereal. ...

Blockbuster Offers Free Rentals Via Expanded Rental Program 

Nov 15, 2006, By Amy Johannes

A new component to Blockbuster's online DVD rental program rewards customers for returning movies in-store instead of the through the mail. ...

Gift Cards Beat Toys and Music as Holiday Gift of Choice 

Nov 15, 2006

Gift cards, for the first time, will be favored over toys, games, even music and movies, as the gift of choice this holiday season. ...