KFC Takes a Shot at Wendy's with Free Chicken Strips
In a competitive swipe against Wendy's, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants....
Sampling Helps Kick Off Aquafina Alive Debut
Aquafina is targeting a number of popular film festivals to put samples of its new vitamin-enhanced water beverage into consumers’ hands....
Upper Deck Drafts No. 23 for Basketball Card Contest
The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck. ...
Quality, Past Experience Drives Loyalty: Roper
Quality, not price, has become a more important factor to consumers’ brand loyalty....
NFL Players Send Voice Messages To Show Off Sprint Handsets
Sprint is tapping into the Super Bowl to show off some of its wireless features....
United Cracks Down on Frequent Flier Miles
United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them....
Billboard Bands Puts Offers on Wristbands
It’s all in the wrist for marketers eager to reach nightclub crowds. A new service from Billboard Bands puts ads, tear-off coupons and barcodes for special offers on the ubiquitous wristbands that clubs use to identify patrons. ...
P&I Postscript
TICKETMASTER: is out with a new gift card program. ...
HBO Pushes Rome with Wine Samples
HBO is giving viewers a little taste of Italy via wine bottles to drive tune-in to the second season of Rome....
Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales
Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards....
Neiman Marcus Offers First Crack at Lexus Hybrid
Lexus is launching its new hybrid car with a special offer for Nieman Marcus’ inner circle...
Promotional Products Get the Message Across: PPAI Study
Adding a promotional product to the media mix it a good thing....
Marriott Sells Loyalty Points Online
Marriott International Inc. is giving members of its loyalty program the chance to buy additional points online to earn rewards....
Comerica Extends Miles Program to Debit Cards
Comerica Bank is rolling out two new debit cards that let owners earn WorldPerks airline miles....
FSI Coupon Worth Reaches $300 Billion in 2006: Marx
Marketers distributed 253 billion coupons via FSIs last year, worth more than $300 billion in discounts to shoppers....
Back to Print
Here's a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly...
Blockbuster Gets in the Game with Expanded Rental Program
Blockbuster has ramped up its online DVD rental program with a new incentive to lure new customers—free video games....
American Express Adds Luxury Tier to Loyalty Program
American Express cardholders with several million points burning a hole in their pockets now have a new catalog of rewards to choose from....
Quaker, Tropicana Join Airline Miles Program in Canada
The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods. ...
Wendy’s Hit with Counterfeit Coupon
On its home page, Wendy’s is warning consumers about a fraudulent coupon that has been circulating on the Internet. ...
Gift Cards Have An Audience: Poll
The hype is over. The Christmas presents are unwrapped. Now, the only challenge that remains is what consumers plan to buy with their gift cards....
Automakers’ Loyalty Among Minorities Low: Polk
Automakers need to step up efforts to build brand loyalty among minorities, according to new data from auto research firm R.L. Polk & Co....
Choice Hotels Tap Brown to Lead Loyalty Program
Choice Hotels International has named Greg Brown as vice president of the company's Choice Privileges rewards program, a new post....
Circuit City, Best Buy, Others, Enhance Gift Cards
Circuit City's newest gift card is just as valuable at the DVD player as it is at the cash register. Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game. ...
Papa John's Ramps Up Gift Card Marketing
Papa John's is using the holidays as a platform for a major relaunch of its gift card. The campaign focuses on a push to drive overall sales and bring in new customers...
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