Rebates Can Be a Gateway to CRM: Q&A
Rebates should be treated more like fan mail....
Simon Malls Bring in Cabbage Patch Kids for Book Blast
Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion....
P&I Postscript
ADVERTISING SPECIALTY INSTITUTE: has hired Deborah White as director of supplier marketing...
Vitamin Water Samples at Top Spring Break Destination
Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month....
Coupon Redención
So much for the myth that Hispanics don't use coupons. Latins redeem them just as voraciously as other groups, a study by direct mail media company Advo...
Virgin Signs 40,000 V.I.P. Members
Virgin Megastores isn’t that worried about Napster and iTunes....
P&G Launches Multi-brand Campaign with Racing
Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season....
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members....
McDonald’s, Airheads Backs Warner Bros.’ Turtles Movie
McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT....
FTC Readies Rebate Workshop for April
The Federal Trade Commission will host a public workshop on mail-in rebates to set a list of best practices for the industry. ...
P&I Postscripts
VISA USA: has added a new golf perk for its upscale Visa Signature cardholders. Visa signed a deal with Pinehurst Resort to give Signature cardholders special access to tee-times and golf vacations at the historic resort’s eight courses, which have hosted more championships than any other U.S. resort. ...
Altoids Launch Rips Valentine’s Day
Screw Valentine’s Day. Let’s eat dark chocolate Altoids. Wm. Wrigley Jr. Co. plays the anti-Cupid with storefront sampling of new Altoids Dark Chocolate Dipped Mints. ...
Coaches Association Signs Sampling Pact
High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association....
Miller Set to Sample New Brew in Southern States
SABMiller will launch a new beer next month, debuting a product that is unique to the brewer’s portfolio....
Borders Launches Contests for Reward Members
Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies....
Visa Toasts Winery Tie-in with Cardholder Perks
Visa USA has signed a marketing deal to give special perks to Visa Signature cardholders at 150 wineries in Sonoma Valley....
Nintendo, Southwest Reward Fliers with Free Game Systems
Southwest Airlines has found a new way to reward frequent fliers—video games....
XM Satellite Radio Offers Valentine's Day Incentives
Just in time for Valentine's Day, XM Satellite Radio is offering some sweet incentives to boost sales. ...
Free Beer
California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to...
Play Money
Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere....
Playtex Starts Promotions for New Tampon
Playtex is out with a slate of promotions for its new tampon, including sponsorships and sampling...
KFC Takes a Shot at Wendy's with Free Chicken Strips
In a competitive swipe against Wendy's, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants....
Sampling Helps Kick Off Aquafina Alive Debut
Aquafina is targeting a number of popular film festivals to put samples of its new vitamin-enhanced water beverage into consumers’ hands....
Upper Deck Drafts No. 23 for Basketball Card Contest
The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck. ...
Quality, Past Experience Drives Loyalty: Roper
Quality, not price, has become a more important factor to consumers’ brand loyalty....
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