Designs on NASCAR
Holiday Inn is on its second lap with NASCAR. The hotel chain is about to launch an online contest inviting racing fans to redesign the paint job on driver...
FedEx Kinko’s Dips a Toe in Loyalty Marketing Waters
FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores. ...
Iams Giveaway Counters Pet Food Recall
Procter & Gamble is giving away 1 million pounds of food to bring pet owners back to its Iams brand after a widespread pet-food recall that included some Iams products....
CVS Gives Loyalty Members Something Extra
CVS/pharmacy is bucking up its ExtraCare loyalty program with a little instant gratification...
Wells Fargo Offers Mortgage Rebates
Wells Fargo has launched a credit card that lets consumers earn rebates on their home mortgage....
Virgin Loyalty Members Now Top 50,000
Virgin Megastores just keeps signing new loyalty members. The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February. ...
Jo To Go Coffee Launches Rewards Card
Jo To Go Coffee has launched a new rewards card that offers discounts and bonus drinks to frequent customers...
New Wave Acquires Cutter & Buck for $156.5 Million
New Wave Group AB has acquired Cutter & Buck for $156.5 million in cash....
P&G Uses Wal-Mart Title to Sample Bounty
There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow....
Washington Post Bows Reward Program Today
The Washington Post is out to make a point—lots of points, in fact....
Agency Offers Trip for Job Referrals
Radio media shop Marketing Architects is turning its H.R. department into a travel agency...
Youngsters Set Sail with Royal Caribbean Loyalty Program
Royal Caribbean International has created a new loyalty program for kids offering exclusive benefits and rewards with every trip. ...
Price Chopper Kiosks Add Loyalty Discounts
Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores....
Oxygen Fields F.A.T. Voting Contest
Cable network Oxygen is out with a contest tied to the upcoming season of Mo'Nique's F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles....
New NY Incentive Expo Focusing on Brands
The New York Incentive, Rewards and Recognition Expo (IRRE) is banking on top-name brands and an upscale venue to draw thousands of attendees to breathe new life into the trade show...
P&I Postscript
RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card....
H&R Block Hands Out 25,000 Tissues Packs During Tax Season
H&R Block is giving customers something to remember the brand during tax season—tissue packs....
Cal Ripkin Goes to Bat for Holiday Inn
Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand's Look Again marketing effort. ...
Borders Scales Back Rewards Program
Borders Group Inc. is cutting back offers in its popular rewards program and is instead offering customers new benefits to earn discounts more quickly, the company said this week...
Starwood Hotels Offer Loyalty perks Via Online Auction
Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain's Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences....
Papa John’s Ties Pizza Orders to Paying Taxes
Papa John’s has partnered with H&R Block to offer a promotion to stressed out tax payers to drive its online pizza ordering business. ...
Arby's Discount Card Program in Full Swing
Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business....
Borders Names Harley to Boost Loyalty Initiatives
Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing. ...
Promotional Products Enhance Advertising
Adding a promotional product into advertising campaigns can enhance results. ...
Gerber to Put Coupon Booklets on 2.5 Million Cereal Boxes
Gerber Baby Products is lending its cereal boxes to other brands that want to reach new moms. ...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Next»
