Jo To Go Coffee Launches Rewards Card
Jo To Go Coffee has launched a new rewards card that offers discounts and bonus drinks to frequent customers...
New Wave Acquires Cutter & Buck for $156.5 Million
New Wave Group AB has acquired Cutter & Buck for $156.5 million in cash....
P&G Uses Wal-Mart Title to Sample Bounty
There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow....
Washington Post Bows Reward Program Today
The Washington Post is out to make a point—lots of points, in fact....
Agency Offers Trip for Job Referrals
Radio media shop Marketing Architects is turning its H.R. department into a travel agency...
Youngsters Set Sail with Royal Caribbean Loyalty Program
Royal Caribbean International has created a new loyalty program for kids offering exclusive benefits and rewards with every trip. ...
Price Chopper Kiosks Add Loyalty Discounts
Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores....
New NY Incentive Expo Focusing on Brands
The New York Incentive, Rewards and Recognition Expo (IRRE) is banking on top-name brands and an upscale venue to draw thousands of attendees to breathe new life into the trade show...
Oxygen Fields F.A.T. Voting Contest
Cable network Oxygen is out with a contest tied to the upcoming season of Mo'Nique's F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles....
P&I Postscript
RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card....
H&R Block Hands Out 25,000 Tissues Packs During Tax Season
H&R Block is giving customers something to remember the brand during tax season—tissue packs....
Cal Ripkin Goes to Bat for Holiday Inn
Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand's Look Again marketing effort. ...
Borders Scales Back Rewards Program
Borders Group Inc. is cutting back offers in its popular rewards program and is instead offering customers new benefits to earn discounts more quickly, the company said this week...
Starwood Hotels Offer Loyalty perks Via Online Auction
Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain's Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences....
Papa John’s Ties Pizza Orders to Paying Taxes
Papa John’s has partnered with H&R Block to offer a promotion to stressed out tax payers to drive its online pizza ordering business. ...
Arby's Discount Card Program in Full Swing
Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business....
Borders Names Harley to Boost Loyalty Initiatives
Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing. ...
Promotional Products Enhance Advertising
Adding a promotional product into advertising campaigns can enhance results. ...
Gerber to Put Coupon Booklets on 2.5 Million Cereal Boxes
Gerber Baby Products is lending its cereal boxes to other brands that want to reach new moms. ...
Hyatt Boosts Loyalty with $15 Million Campaign Plugging New Brands
Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program...
Starbucks, Dunkin’ Donuts Offer Free Trials
Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores. ...
Papa John's, GameFly Kick off Promotion on 45 Million Box Tops
Papa John's has kicked off a marketing deal with GameFly to drive trial of its online video game rental service and its products....
Huggies Launches Sun Care Line
The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign....
Rebates Can Be a Gateway to CRM: Q&A
Rebates should be treated more like fan mail....
Simon Malls Bring in Cabbage Patch Kids for Book Blast
Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion....
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