Cubs Field Samples, Honor Vets
Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever....
Marketers Urged to Keep Hot Topics on Social Media Sites
Harnessing what people in cyberspace are saying about your company or product to achieve your objectives was a recurring theme Monday at the one-day seminar Advertising in Social Media in New York....
Advocates Prompt FTC to Investigate Digital Food Marketing
Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity....
Wyndham Hotel Launches Wing Eating Contest
Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program....
New York AG Sues Dell for Deceptive Marketing
New York’s attorney general has filed suit against Dell Inc. over promotional financing offers, rebates and extended customer service contracts....
Circuit City Fields 'Pirates' DVD Gift Card
Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”...
Cindy Mielke Joins Marketing Innovators in JCPenny Incentive Sales
Marketing Innovators has named Cynthia A. Mielke as manager, national accounts for JCPenney Incentive Sales. ...
Yahoo Launches Search for Greenest City
Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest....
Loyalty Program Membership Hits 1.3 Billion, Participation Low: Study
Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study....
Nielsen, Experian Unveil CRM Tool for CPGs
Data companies Nielsen Co. and Experian Marketing Services have launched a new service that helps packaged goods brands conduct customer relationship marketing....
P&I Postscripts
HOTELS.COM: is offering a $30 gas rebate on hotel accommodations booked for travel from May 20 through Sept. 9 as a summertime incentive...
Diet Pepsi Takes on Diet Coke; Hands Out 3 Million Samples
Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke...
Fox's ‘Waitress’ Film Serves up Mother’s Day Promo
Fox Searchlight Pictures is teaming up with theaters nationwide to give mothers a sweet treat on their special day...
Boost Mobile Sets Loyalty Program to Music
Boost Mobile wants to win fans by improving their social lives. The Sprint Nextel division has launched a loyalty program with a slate of perks that impresses teens—and their friends. ...
Hilton Hotels, Discovery Kids Channel Team for Travel Incentives
Hilton Hotels and Discovery Kids Channel are rewarding kids with incentives to make summer travel memorable and fun....
Kmart Offers Caregiver Rebates
Kmart has joined an unusual rebate program that reimburses consumers for healthcare products not covered by insurance...
Nordstrom Adds High-End Rewards to its Loyalty Program
Nordstrom is upgrading its loyalty program in an effort to boost spending among existing customers and increase market share....
Western Union Incents Business for Mother’s Day
The Western Union Co. is offering a number of incentives to boost business during Mother’s Day....
Grocer Tests Gift Card Kiosk
An upstate New York supermarket is testing a kiosk that lets shoppers print their own gift cards. The Reward & Gift Card kiosk offers store-brand and third-party gift cards that shoppers can personalize with the recipient’s name and occasion using full-color graphics. ...
Postscripts
LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages. ...
Engaging Employees
There are 5 key components to every successful employee incentive or recognition program. The most common mistakes marketers make are to cut out steps,...
Designs on NASCAR
Holiday Inn is on its second lap with NASCAR. The hotel chain is about to launch an online contest inviting racing fans to redesign the paint job on driver...
FedEx Kinko’s Dips a Toe in Loyalty Marketing Waters
FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores. ...
CVS Gives Loyalty Members Something Extra
CVS/pharmacy is bucking up its ExtraCare loyalty program with a little instant gratification...
Iams Giveaway Counters Pet Food Recall
Procter & Gamble is giving away 1 million pounds of food to bring pet owners back to its Iams brand after a widespread pet-food recall that included some Iams products....
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