P&I Postscript
DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year...
Red Robin, Baskin-Robbins Partner for Casper DVD Release
A number of big brands are readying promotions tied to the Aug. 21 DVD release of “Casper’s Scare School.” ...
Top of Wallet
With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it's not easy. The...
Nothing Like Free
It's a long slow road from retailer's shelves into the hands of the consumer. How do you speed it up? What's a shortcut to stimulating demand? The shortcut...
Stupid Vs. Strategic Sweeps
Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes...
Best Customer
Loyalty programs have become a core component of many plans focused on rewarding more frequent and higher value transactions. Their proliferation gives...
Krystal Pushes MilkQuake, Via Coupons, Social Networking Site
Restaurant chain Krystal is rolling out a new line of ice cream milkshakes for summer and is supporting the effort with coupons and a themed marketing campaign. ...
Rockler Launches Loyalty Program
Rockler Woodworking and Hardware Inc. has launched its first loyalty program....
Albertsons Stores Abandon Loyalty Card
Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest...
Frequent-Shopper Data Improves Direct-Mail Offers: Valassis
Using data from frequent shopper programs to target direct-mail offers can boost sales nearly 26%, according to research from direct-mail and FSI giant Valassis....
American Airlines Rolls Out AAdvantage Milestones E-Magazine
American Airlines has launched a new e-magazine meant to engage and connect its millions of loyalty program members with an online community....
AmEx Forms Three Levels of Rewards
American Express has revamped its rewards program to create three levels of membership. ...
PromoCard Services Offers marketers Customizable Music Download Web Site
Jumping on the music download bandwagon, PromoCard Services, a leader in stored value card promotions, has launched a Web site that enables marketers to customize their own online digital music offerings with their own brand identities....
MasterCard Rewards Debit Users with Sweepstakes
MasterCard is giving women 1,000 reasons to treat themselves with a new sweepstakes that encourages cardholders to use their debit cards....
Domino’s Incentive Offers Movie Download Trial
Domino’s Pizza is incenting trial of its online ordering service with an offer for free movie downloads....
Scott Contest Shares Moms’ Advice
Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members....
Visa Cardholders Can Earn Free Meals at Burger King
Loyalty pays off this summer for Visa cardholders who like to eat at Burger King....
Comcast, Cablevision Expand CD Premiums
Cable TV and telecommunications company Comcast has expanded its use of CD premiums to target new residents...
Amex Adds Giveaway to Cyber Storefront
My WishList, the cyber storefront from American Express, opened its latest e-tail site yesterday...
Building your Brand
It's more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It's equally important...
Creative Packaging Adds New Life to Gift Cards
Gift cards are as popular as ever to use as presents or incentives. But giving out a piece of plastic can seem impersonal. So, companies are dressing up the gift with new packaging....
Hilton Incents Travel with Kids Programs
Two Hilton hotel brands are boosting summer travel among families offering programs just for kids....
Mentos Geysers Sets Guinness Record
That explosive mixture of Diet Coke and Mentos candies has hit new heights, setting a Guinness World Record for the “Most Mentos and Soda Fountains.”...
Bank of America Debuts NASCAR Checking
Bank of America has introduced NASCAR Checking, a bundled set of products that include check cards, checks and credit cards all tied to a rewards program....
Staples Buys American Identity
Staples has acquired American Identity, a global distributor of corporate branded merchandise, from Republic Financial Corp....
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