The Comeback Kid
Grocery shoppers have a new mindset: They're siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists...
Flying the Coup
Want to pull people into your store? Try coupons. Maybe you'd like to reactivate old customers or encourage sampling? Same advice. But that doesn't mean...
Mobile Couponing on the Grow
People like saving money; people like cell phones. So they'll love the two together, right? Not necessarily. Users see their cell phones as personal space...
Hilton HHonors Offers Free Concert Tickets to Thank Members
Hilton Hotels Corp. is rewarding members of its loyalty program with free concerts for qualifying hotel stays this summer...
Good Housekeeping Rewards Readers with Cash Back Awards
Good Housekeeping is the latest consumer magazine to roll out a new incentive program, which rewards loyal readers with cash back for online purchases...
Promotional Product Sales Peak at $19.5 Billion: Study
Distributor sales of promotional products hit a new peak in 2007, growing 3.5% to $19.4 billion for the year compared to sales of $18.8 billion last year....
American Express Revamps Golf Site, Adds Experiences
American Express recently relaunched its Members Clubhouse Web site as part of an effort to build its profile among cardholders who are linksters...
AMC Rolls out Personalized Gift Cards
AMC Entertainment is out with a new gift card offering that lets people personalize the cards with photos, images or messages...
Chase Makes Match with USTA Rewards Card
Chase Care Services is teaming up with the United States Tennis Association to issue a branded Visa signature rewards card...
Cape Cod Potato Chips Introduces New Flavors with Rebate
Cape Cod Potato Chips is introducing three new gourmet flavors: Sweet Mesquite Barbeque, Buttermilk Ranch and Honey Dijon....
Sears/Rite Aid Offer Gas Incentives to Boost Sales
Thanks to sky-high gas prices and a tight economy, retailers are using free gasoline as incentives to boost sales. Sears Holdings Corp. is offering $75 Shell gas cards to customers who spend ...
Credit Cards Offering Rewards May be Less Than Satisfying: Survey
Tight restrictions and confusing rules hamper many credit card holders from reaping their rewards, a recent study found...
Parenting Magazine Offers Cash Back with Online Rewards Program
Parenting Magazine has rolled out a new incentive program that rewards subscribers with cash back for online purchases...
Kimpton Hotels Cover Airline Baggage Costs
Travelers who incur airline baggage fees on vacation departure flights can recoup some of that cost on arrival if their final destination is at a Kimpton Hotel...
Six Flags Floats Buy-One Get-One-Free Admission Deal
As the price of gas keeps rising with the temperature, Six Flags America is offering a buy-one, get-one-free deal on admissions at most of its regional theme parks through July...
Cold Stone Offers New Yorkers Downtown Discounts via Mobile Coupons
A New York Cold Stone Creamery franchisee will roll out a mobile- and Web-based coupon promotion offering 8-cent ice cream scoops on June 8....
SC Johnson Issues Warning of Fake Consumer Rewards Program
SC Johnson, the maker of popular households products as Glade and Windex, warned customers this month about a bank check scam that asks people to reveal personal data to enroll in a fake rewards program....
Stop & Shop Runs 10% Discount to Boost Business
Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will....
Wyndham Boosts Rewards Program with New Name, Sweeps
Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings....
Hilton Auctions A Trip to the Tony Awards
Members of Hilton’s HHonors loyalty program had an opportunity to spend their points in an auction to win a trip to the Tony Awards in New York City and designate a charity to receive the money from the winning bid...
Everlast Brands Shadow Boxing Classes
Everlast Worldwide has formed a partnership with 24 Hour Fitness to introduce Everlast-branded shadow boxing workouts to the fitness chains locations around the country...
News Brief
HASBRO INC.: has named Brian Goldner as CEO. Golder, 45, replaces Alfred J. Verrecchia, 65, who transitioned to chairman of the board. In his first act in the post, Goldner named David Hargreaves...
Denny’s Brings Back Birthday Meal Program in Arizona
Denny’s Arizona-area restaurants are renewing an old-time favorite—the company’s birthday meal program—to reward loyalty customers and boost sales....
Sampling, Coupons Influential in Cereal Shopping: Survey
When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey....
Dunkin’ Donuts Offers Second Iced Coffee Giveaway
Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up....
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