PROMO Special Report:
Mall Magic: Sampling Where It's At

Executive summary:
Malls prove to be a prime locale for pushing samples.

While the sluggish economy may have shoppers tightly holding on to their wallets, it's not stopping people from visiting the mall where they've grown accustomed to receiving free samples.

Marketers covet access to a large, captive audience, especially one that can present a particular demographic group, since sampling encourages trial and repurchase.

This special report from Promo details a case study on sampling events Coke is about to kick off, what kind of ROI can be expected from mall sampling and what the costs are.