Postscripts

LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages. The voice feature is available for an extra $5. Gift cards are offered in denominations ranging from $5 to $500 at LandsEnd.com.

AMERICAN EXPRESS: has launched new special occasion gift cards: Especially for Dining (specials at participating restaurants nationwide, including California Pizza Kitchen and The Palm Restaurants), Especially for the Bride and Groom (special offers at Pier 1 Imports, Shutterfly, or Kosta Bodaand) Especially for Movie Lovers (offers at cinemas operated by Cinemark Theaters and Clearview Cinemas). The cards can be purchased at AmericanExpress.com/Gift and will be available later this year in supermarkets and drug store chains nationwide.