Premium & Incentives Archive
Fixing Loyalty: How Brands Are Shaking Up Rewards Programs
In a sense, loyalty programs have nothing to prove. Since the first S&H Green Stamp was handed out in 1896, customers have been drawn to the notion of...
Tropicana Adds Entertainment’s Local Offers to juicy rewards program
Users can spend their points on family-activity discounts and special offers in their neighborhood or while traveling...
IHG Loyalists Key in Developing New Credit Card
Chase Card Services and the InterContinental Hotels Group have taken direct feedback from their frequent travelers and used that information to design a new credit card product, the Priority Club Select Visa Card...
It’s all in the Packaging
Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure what’s inside will be fully appreciated...
Now in Vogue
It's official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in...
Steady Growth
Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and...
P&I Product Showcase
Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter...
Stick Fans Help Drive Small Town Football Game Attendance
September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching...
Co-Branded Caps A Winning Promo for Labatt
Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched...
Promo's 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey....
Note Pads are "Write" Thing to Drive Booth Traffic
the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source....
Logo Premiums Help Syfy Rebrand Network
Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range...
Sprint Pushes Perks and Instant Rewards
Sprint is launching a new service status to offer paybacks for long-term customer loyalty. The program, Sprint Premier, is being offered to customers who have had Sprint wireless service for at least 10 years ...
Paige Premium Ties Movie Tickets to Jeans Try-On
The retailer Paige Premium Denim is rewarding customers with free movie tickets to see “Confessions of a Shopaholic” to customers who try on a pair of its movie-themed jeans...
Non Talbots Credit Card Holders Can Now Earn Loyalty Points
Specialty retailer Talbots, Inc. has expanded its customer loyalty program to allow customers that don’t use its private-label credit card to also earn points toward future purchases...
Reward Program Members are Word-of-Mouth Champs: Colloquy
It pays to keep loyalty program members happy, especially if marketers customers to spread the word. Participants are 70% more likely to recommend a product, service or brand than the general population, a new study found...
Regal Lures Moviegoers with Oscar-Themed Sweepstakes
Regal Entertainment Group is rolling out its “Red Carpet Dreams Sweepstakes” for a second consecutive year, offering loyalty club members a shot at a trip to the Oscars...
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products...
T.G.I. Friday’s to Launch New Rewards Program
T.G.I. Friday’s is rolling out a new program that rewards frequent customers with free food and unique perks to enhance the chain’s guest experience...
Peapod to Offer Shoppers Instant Discounts
Internet grocer Peapod is partnering with Concept Shopping to offer shoppers customized savings based on previous purchases...
Hilton Garden Inn Tees Up Golfing Incentive
Golfers who book a stay at Hilton Garden Inn can now have their greens fees paid at golf courses in the U.S., Canada and the U.K, and will be entered in a sweepstakes to win one of three golf prizes...
Stop & Shop Offers New Englanders Gas Discounts
Stop & Shop is giving New England customers extra savings at the gas pump tied to their weekly grocery shopping...
Doubletree Hands Out Olympic-Themed Summer Premiums
Doubletree Hotels is once again offering kids’ premiums to guest with children who visit the chains 150 properties in the U.S. and Canada through Labor Day...
Washington Mutual Offers Fox Entertainment Rewards Card
Twentieth Century Fox Licensing and Merchandising and Washington Mutual are collaborating on a Fox Entertainment Rewards card to offer access to entertainment-specific goods...
Daytona Win for Coke Driver Means Free Zero
Coca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5....
