Premium & Incentives Archive
P&I Product Showcase
Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter...
Stick Fans Help Drive Small Town Football Game Attendance
September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching...
Co-Branded Caps A Winning Promo for Labatt
Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched...
Promo's 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey....
Note Pads are "Write" Thing to Drive Booth Traffic
the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source....
Logo Premiums Help Syfy Rebrand Network
Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range...
Sprint Pushes Perks and Instant Rewards
Sprint is launching a new service status to offer paybacks for long-term customer loyalty. The program, Sprint Premier, is being offered to customers who have had Sprint wireless service for at least 10 years ...
Paige Premium Ties Movie Tickets to Jeans Try-On
The retailer Paige Premium Denim is rewarding customers with free movie tickets to see “Confessions of a Shopaholic” to customers who try on a pair of its movie-themed jeans...
Non Talbots Credit Card Holders Can Now Earn Loyalty Points
Specialty retailer Talbots, Inc. has expanded its customer loyalty program to allow customers that don’t use its private-label credit card to also earn points toward future purchases...
Reward Program Members are Word-of-Mouth Champs: Colloquy
It pays to keep loyalty program members happy, especially if marketers customers to spread the word. Participants are 70% more likely to recommend a product, service or brand than the general population, a new study found...
Regal Lures Moviegoers with Oscar-Themed Sweepstakes
Regal Entertainment Group is rolling out its “Red Carpet Dreams Sweepstakes” for a second consecutive year, offering loyalty club members a shot at a trip to the Oscars...
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products...
T.G.I. Friday’s to Launch New Rewards Program
T.G.I. Friday’s is rolling out a new program that rewards frequent customers with free food and unique perks to enhance the chain’s guest experience...
Peapod to Offer Shoppers Instant Discounts
Internet grocer Peapod is partnering with Concept Shopping to offer shoppers customized savings based on previous purchases...
Hilton Garden Inn Tees Up Golfing Incentive
Golfers who book a stay at Hilton Garden Inn can now have their greens fees paid at golf courses in the U.S., Canada and the U.K, and will be entered in a sweepstakes to win one of three golf prizes...
Stop & Shop Offers New Englanders Gas Discounts
Stop & Shop is giving New England customers extra savings at the gas pump tied to their weekly grocery shopping...
Doubletree Hands Out Olympic-Themed Summer Premiums
Doubletree Hotels is once again offering kids’ premiums to guest with children who visit the chains 150 properties in the U.S. and Canada through Labor Day...
Washington Mutual Offers Fox Entertainment Rewards Card
Twentieth Century Fox Licensing and Merchandising and Washington Mutual are collaborating on a Fox Entertainment Rewards card to offer access to entertainment-specific goods...
Daytona Win for Coke Driver Means Free Zero
Coca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5....
Flying the Coup
Want to pull people into your store? Try coupons. Maybe you'd like to reactivate old customers or encourage sampling? Same advice. But that doesn't mean...
Mobile Couponing on the Grow
People like saving money; people like cell phones. So they'll love the two together, right? Not necessarily. Users see their cell phones as personal space...
The Comeback Kid
Grocery shoppers have a new mindset: They're siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists...
Hilton HHonors Offers Free Concert Tickets to Thank Members
Hilton Hotels Corp. is rewarding members of its loyalty program with free concerts for qualifying hotel stays this summer...
Good Housekeeping Rewards Readers with Cash Back Awards
Good Housekeeping is the latest consumer magazine to roll out a new incentive program, which rewards loyal readers with cash back for online purchases...
Promotional Product Sales Peak at $19.5 Billion: Study
Distributor sales of promotional products hit a new peak in 2007, growing 3.5% to $19.4 billion for the year compared to sales of $18.8 billion last year....
