LATEST NEWS
Wyndham Gives 200,000 Points for Travel in Exchange for AdviceWyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use... |
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Latest Research
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PROMO’S 2009 P&I Survey Finds Signs of Change in Customer IncentivesAs with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey... |
Premium & Incentives Archive
Say Cheese, Year 'Round: Beating the Seasonal Odds
Just like actors who get over being identified with an iconic role-think Melissa "Half Pint" Gilbert or Adam "Batman" West-products can also get typecast as "seasonal"...
Checklist for Staging Big City Events
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game ...
Note Pads are "Write" Thing to Drive Booth Traffic
the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source....
P&I Product Showcase
Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter...
Promo's 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey....
Stick Fans Help Drive Small Town Football Game Attendance
September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching...
Co-Branded Caps A Winning Promo for Labatt
Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched...
Logo Premiums Help Syfy Rebrand Network
Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range...
Sampling by Surprise
Intrigue, don't interrupt, is the new approach to getting people to try your brand...
Coupon Facts
Consumers shrug off self-consciousness to save money with coupons...
Premium & Incentives Scripts
CHEAP FAST PROMOS INC.: has expanded its inhouse graphic design department and brought on a Web site development and maintenance department.
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External Resources
Incentive Marketing Association: IMA’s primary purpose is to increase corporate America's use of incentives. Its ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America.
Advertising Specialty Institute: ASI serves distributors and suppliers in the promotional products industry.
Promotional Products Association International: PPAI is a trade organization for suppliers and distributors in the promotional products industry.
Society of Incentive & Travel Executives: SITE is an international, not-for-profit, professional association that provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business.
