Latest News
LATEST NEWS
Microsoft’s Big Apple Bing Maps ChallengeIn an effort to build some awareness of the leading-edge mapping functions recently unveiled for its Bing search engine, Microsoft has announced the "Bing Maps Challenge"... |
A New York online scavenger hunt should unearth Bing's mapping advantages. |
Industry Trends
2009 P&I Trends Report
Slipping and SlidingThe stormy economy has put a hurtin' on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%... |
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Steady Growth
Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and...
Faithful Following
Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast...
Latest Research
Latest Research |
THE PROMO 100Check out our Top 5 P&I marketing companies.
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Premium & Incentives Archive
Slipping and Sliding
The stormy economy has put a hurtin' on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%...
Steady Growth
Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and...
Why People Clip Coupons
Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets...
Faithful Following
Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast...
Now in Vogue
It's official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in...
Say Cheese, Year 'Round: Beating the Seasonal Odds
Just like actors who get over being identified with an iconic role-think Melissa "Half Pint" Gilbert or Adam "Batman" West-products can also get typecast as "seasonal"...
Checklist for Staging Big City Events
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game ...
Note Pads are "Write" Thing to Drive Booth Traffic
the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source....
P&I Product Showcase
Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter...
Promo's 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey....
Premium & Incentives Scripts
CHEAP FAST PROMOS INC.: has expanded its inhouse graphic design department and brought on a Web site development and maintenance department.
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External Resources
Incentive Marketing Association: IMA’s primary purpose is to increase corporate America's use of incentives. Its ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America.
Advertising Specialty Institute: ASI serves distributors and suppliers in the promotional products industry.
Promotional Products Association International: PPAI is a trade organization for suppliers and distributors in the promotional products industry.
Society of Incentive & Travel Executives: SITE is an international, not-for-profit, professional association that provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business.
