LATEST NEWS
Power of Incentives: How Marketers Are Building Loyalty and their Bottom LineWhether you're a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can... |
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2009 P&I Trends Report
Slipping and SlidingThe stormy economy has put a hurtin' on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%... |
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Steady Growth
Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and...
Faithful Following
Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast...
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THE PROMO 100Check out our Top 5 P&I marketing companies.
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Premium & Incentives Archive
T-Shirts to Talk About
Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford...
Fixing Loyalty: How Brands Are Shaking Up Rewards Programs
In a sense, loyalty programs have nothing to prove. Since the first S&H Green Stamp was handed out in 1896, customers have been drawn to the notion of...
Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line
Whether you're a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can...
Beyond the Carrot: Using incentives to inspire your sales team to engage
Companies use incentive campaigns to inspire sales reps when its time to launch a new product, gain market share or meet quarterly goals. The internal...
Get Social With Incentives
Know Your audience: Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors? What motivates...
Chieftains: How Many Loyalty Programs Do You Actively Use?
QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong...
Tropicana Adds Entertainment’s Local Offers to juicy rewards program
Users can spend their points on family-activity discounts and special offers in their neighborhood or while traveling...
IHG Loyalists Key in Developing New Credit Card
Chase Card Services and the InterContinental Hotels Group have taken direct feedback from their frequent travelers and used that information to design a new credit card product, the Priority Club Select Visa Card...
It’s all in the Packaging
Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure what’s inside will be fully appreciated...
Sales Forces Unite
Last year, many businesses tightened budgets by reducing staff and people-related expenses like benefits, incentives and training. But now it's time to...
Premium & Incentives Scripts
CHEAP FAST PROMOS INC.: has expanded its inhouse graphic design department and brought on a Web site development and maintenance department.
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External Resources
Incentive Marketing Association: IMA’s primary purpose is to increase corporate America's use of incentives. Its ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America.
Advertising Specialty Institute: ASI serves distributors and suppliers in the promotional products industry.
Promotional Products Association International: PPAI is a trade organization for suppliers and distributors in the promotional products industry.
Society of Incentive & Travel Executives: SITE is an international, not-for-profit, professional association that provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business.
