LATEST NEWS
American Airlines Seeks Loyalty Among HispanicsAmerican Airlines has launched its largest initiative to date to bring in new members to its loyalty program.... |
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Latest Research
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U.S. Travel Loyalty Slips below Credit-Card Rewards in 2008: ColloquyFor the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry... |
Premium & Incentives Archive
Sampling by Surprise
Intrigue, don't interrupt, is the new approach to getting people to try your brand...
Coupon Facts
Consumers shrug off self-consciousness to save money with coupons...
Offer Multiple Prizes Instead of Just One
Beat the recession without breaking the bank...
H&R Block and Others Reach Out to Young Filers
Tax brands are going after young filers with integrated campaigns...
Sprint Pushes Perks and Instant Rewards
Sprint is launching a new service status to offer paybacks for long-term customer loyalty. The program, Sprint Premier, is being offered to customers who have had Sprint wireless service for at least 10 years ...
Paige Premium Ties Movie Tickets to Jeans Try-On
The retailer Paige Premium Denim is rewarding customers with free movie tickets to see “Confessions of a Shopaholic” to customers who try on a pair of its movie-themed jeans...
Non Talbots Credit Card Holders Can Now Earn Loyalty Points
Specialty retailer Talbots, Inc. has expanded its customer loyalty program to allow customers that don’t use its private-label credit card to also earn points toward future purchases...
Reward Program Members are Word-of-Mouth Champs: Colloquy
It pays to keep loyalty program members happy, especially if marketers customers to spread the word. Participants are 70% more likely to recommend a product, service or brand than the general population, a new study found...
Regal Lures Moviegoers with Oscar-Themed Sweepstakes
Regal Entertainment Group is rolling out its “Red Carpet Dreams Sweepstakes” for a second consecutive year, offering loyalty club members a shot at a trip to the Oscars...
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products...
Premium & Incentives Scripts
CHEAP FAST PROMOS INC.: has expanded its inhouse graphic design department and brought on a Web site development and maintenance department.
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External Resources
Incentive Marketing Association: IMA’s primary purpose is to increase corporate America's use of incentives. Its ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America.
Advertising Specialty Institute: ASI serves distributors and suppliers in the promotional products industry.
Promotional Products Association International: PPAI is a trade organization for suppliers and distributors in the promotional products industry.
Society of Incentive & Travel Executives: SITE is an international, not-for-profit, professional association that provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business.
