Tide To Go Sweeps Dangles Apprentice Finale

Procter & Gamble's Tide To Go has launched a sweeps tied to its appearance last week on The Apprentice: Martha Stewart (Nov. 2 Xtra).

The sweeps will send one grand-prize winner and companion to the finale of The Apprentice: Martha Stewart. One thousand first-prize winners get a Tide To Go stain-remover pen and $50. Consumers enter online at Tide.com/tidetogo; last week P&G wrapped up a sampling push, set up as an online sweeps, distributing 10,000 Tide To Go pens.