Subaru Dangles SUV Through Sweeps

Subaru of America has launched an online sweepstakes, offering a chance to be the first consumer to own an SUV.

Consumers go to B9Tribeca.com/BeFirst to enter the Be First sweepstakes and are asked for their contact info, date of birth and information about their vehicle purchasing habits. They can also check a box to receive additional info about the B9 Tribeca. The sweepstakes launched Tuesday and runs through Mar. 31.

The grand-prize winner will receive a 2006 Subaru B9 Tribeca with leather-trimmed interior, DVD rear seat entertainment system, touch-screen navigation system and premium audio package.

Web banners, print ads and stand-up kiosks at auto shows support. Business reply cards in Subaru's Drive magazine, distributed to its current customers, will also be handed out at the auto show kiosks, Subaru spokesperson Lisa Fleming said.

Fleming said consumers who have opted in to receive e-mails from Subaru would also receive information about the sweeps.

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