StriVectin-SD Sweeps Drives Traffic In-store, Online

Klein-Becker IP Holdings this week breaks a $300,000 sweepstakes for anti-wrinkle cream StriVectin-SD that escalates the brand's ongoing $3 million-to-$5 million online direct-marketing campaign.

The upscale cream is sold in department stores and online; the six-week sweeps is designed to drive store traffic and generate online sales and data. It targets women 25 and older, dangling a grand-prize three-day trip to the Ritz-Carlton on St. Thomas in the Virgin Islands. Ads on AOL, MSN, Yahoo, and women's sites send entrants to the sweeps site, Strivectinsweeps.com.

Anti-wrinkle cream Strivectin-SD sells online and in department stores for $135 for six ounces

Flying Point Media, New York City, handles Strivectin's marketing, including the sweeps. The agency will track sweeps activity and tweak ad support and a telemarketing overlay based on site and retail traffic.

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