P&G Hosts Pajama Party

Procter & Gamble is running a pajama party sweeps for its Tide with a touch of Downy.

The "Clean. Soft. Fresh. Moments." online sweepstakes will award a $10,000 check for a luxury pajama party as grand prize. Fifty first-prize winners get gift baskets with pajamas and socks from designer Karen Neuburger, P&G's spokesperson for Tide with a touch of Downy (Aug. 17 Xtra). Fifty second-prize winners get gift baskets with bath towels and samples of Tide and other P&G brands.

Entrants who refer a friend (up to five per day) win a prize if their friend wins. Players can enter once per day. The sweeps runs through yearend.

The sweeps is part of Cincinnati-based P&G's $50 million launch of Tide with a touch of Downy, which bowed in August. P&G hosted a "World's Largest Pajama Party" in late September with Neuburger; attendees got free manicures and massages, and took home a pair of pajamas and Tide with a touch of Downy sample.

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