Pepsi Baseball Tie-In Dangles Opening Day Tickets for Life

Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life.

All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 opening day games. The participants who guess correctly will be entered into a drawing to win the annual opening day prize.

Consumers enter the sweepstakes—being promoted on the 30 MLB team's Web sites—at MLB.com. Entrants get a free trial of MLB.TV, a Web site that provides live streams of games, and a coupon for a free Pepsi One.

Last week, Pepsi re-introduced Pepsi One, a one-calorie cola drink it launched in 1998. The soft drink, which had been sweetened with a combination of aspartame and acesulfame potassium, is now sweetened with Splenda.

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