Oil of Olay Sweeps Touts New Body Wash

Oil of Olay is out with a new body wash and is using a sweepstakes to build sales.

The sweepstakes touts the Olay Ribbons Body Wash and features a three-day trip to Las Vegas to see Cirque du Soleil's "O" at the opulent Bellagio hotel and casino. The prize also includes a $200 American Express gift check.

In an email to its Olay Club subscribers, a link directs members to Olay.com/Club_Olay/jan2006/email/index.html where they can enter and learn more about the new product. A short survey queries members about their beauty habits and brand purchases. The promotion ends Feb. 6.

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Olay uses sweeps to build sales for new body wash